Codes and Conventions

Of a Film Poster

Film posters are very important when advertising a film. They are part of the promotion package that is

usually used to advertise the film before its released. They are also have an artistic value and many people collect film posters and put them up in there house as décor. The “A Clockwork Orange” poster is one that is well known and

commonly collected.

Teaser Posters

Teaser posters are used as early on in a promotion process. They are a poster that is simple and doesn't’t reveal a lot of information. They usually include a picture and not much else and this is purely not to give the game away and to get the audience hooked. Plus if a film features exclusive actors/ actresses, they are usually shown off on the teaser posters, without revealing the name of the film, which engrosses the fans of those celebrities to want to wait and find out the name of the film and when it will be released.

Harry Potter 7 – Teaser PostersStars used to engage fans

Rough release date. Doesn’t give exact. Minimal info on posters

This is what is on a film poster always makes clear what type of genre the film belongs to, for example, if the film poster includes a weapon, dark lighting and so on, target audiences will be able to recognize the horror genre straight away whereas if there is lipstick and shoes then they would associate the film as a Chick Flick.

ICONOGRAPHY

Typical chick flick poster. You can tell by the iconography, girly colours an shopping bags.

Typical horror film poster. You can tell by the iconography, weapon and dark lighting.

CASTCast is usually listed

on a film poster to let people know who the

stars are and this encouraged the stars

fans to watch the movie.

DIRECTORImportant so the

audience know who the director is.

TITLEA title is always key as if the audience don’t know what the films called they wont go and watch it and the

promotion of the poster would be

pointless.

TAGLINEA tagline is a short

sentence describing the film. This tagline is describing the film as edgy and exciting

as it is saying it is new.

STARS/PICTUREA picture or photo

from the film is important as this is

what a poster is advertising and trying

to draw people into watching.

It is important that the poster:

0 Is eye catching and relate to the film. 0 Makes people want to watch the film.0 Theres a focal picture that draws in the audience/0 The title is displayed clearly and its large and readable.0 Defines the films genre.0 Designed to attract a large of audience as possible.0 Reviews or titles of other films the company has made. 0 Information of cast, directors and production company.