Poster Research

Poster conventions in general

• Coming soon or release date• Have a main focal picture to relate to• Icons of the film genre• Large title• Age certification • Tagline

Tagline

• A tagline must spark a reaction out of the audience without revealing too much of the documentary. It must make them know enough to want to see it but not too much that they feel they know enough already. For example;

Awards

• You want to entice the audience to go and see the film so having awards on the film poster which the film has won will help the audience to be convinced to go and see the film.

Quotes

• Most posters have quotes from newspapers of film magazines which again entice the audience to go and see the thing being advertised.

Directors Name

• Often there name is on the poster connoting their importance in the creation of this product. If the director is well kwon then this will help to attract the audience.