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Ameristream delivers hyper local broadcasts that dominate the music and information landscape.
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Perry MannoCEO| FounderAmeristreamlive.com
Ameristream: A Digital Media & Publishing Company
To be disruptive requires a radical change in thinking, communications and business operations
Ameristream delivers[hyper local] broadcastingand curates a variety of On Demand Streams, Blogs and Video programs which can be accessed on the web and through mobile devices
Client Side Value Props
Hyper Local Streams
Mobile
Web
Live Events
Smart Wall, Banner (CPM), in stream video, push, geo target (GPS), 24/7 measurement w/tracking through Ameristream Networks
High impact, expandable units, call to action w/micro design, unlock content, native ad insertion (static/video) across content generators, video billboards for on demand streaming and auctions, 24/7 measurement Live stream sponsors for Ameristream Artist Network events, business and commercial functions
.15-.20 second produced audio/video insertions, flex campaign , geo-target zip codes, .6 second pre roll, 24/7 measurement through Ameristream Networks client side panel
AMERISTREAM
Quantify the audience based on where content is consumed NOTnot where the broadcast is based
Consumer Value Props
Content
Rewards
Music Discovery
FB account points, Vine Tuneit, sharing points, trivia games, puzzle games, surveys, online contests, in stream giveaways
Music blogs incorporating audio/video streams and sharing
Broad base of content including custom pure play streams, new music discovery content hubs, hyper local live broadcasts, blogs, artist launch pad, user generated content, sharing tools, community environment
AMERISTREAM
Creative Broadcast
Develop strategies that fall outside the mainstream; reverse hot clock, short break sets, online contests, multiple formats, 1-hour programs, short form video
It’s Free No monthly charge or paid gateways to access content
AAS
SS
STREAM
TLH
PUREPLAY
ATSL
AMERISTREAM NETWORKS
How Do We Measure?
AMERISTREAM
Average Active Sessions (AAS) is defined as “Total Listening Hours
Session Starts (SS) is defined as “the number of different requests for streams
TLH (Total Listening Hours) is defined as the total number of hours we stream during sessions
Average Time Spent Listening (ATSL) is defined as “the average number of hours for each session
How Do We Report?
AMERISTREAM
Advance Targeting• Day/Time, Market/DMA, Format, or Listener geo-targeting (GPS).• Support for complex campaigns includes Dayparts, flights, ad prioritization, frequency capping, and more.• Download advertiser affidavits through Ameristream Networks for proof of play.
Audience Metrics across Web, Mobile, Stream• Ameristream accurately records online radio audiences and IP devices with exact audience counts and advertiser affidavits.• CDN-certified Advertiser Affidavits that include station, day, time, and impressions for each ad played or displayed.• Metrics include Sessions, AQH, Cume, Session Length, and more, that many radio advertisers require.• Adjust campaigns in real-time.• Real-time analytics that provide minute-by-minute insight into promotions and marketing initiatives.
Ameristream Mobile
Ameristreamlive.com
5
STEFANPRESIDENT
Brand Ambassador
JAYCOO
Accounts - Talent
PERRY FOUNDER | CEO
Ownership
AMERISTREAM
STAFFE
XE
CU
TIV
ES
Rob BardenTara KellyKevin MasonBrian Melhan
Social Media CoordinatorProduct ManagerNews DirectorCopy/Web CMS EditorPromotions Director
Rebecca – Operation ManagerGalla – VP/Talent/SalesVictor – CFO/TreasurerJeff – Video Director
JR. E
XE
UC
TIV
ES
ON
AIR
EN
AB
LEM
EN
T
WORKFORCE
Deeper customer engagement
More effective and relevant content
Smarter marketing that align to business goals
Integrated and converged media
Integrated community strategy
Effective content operations and governance
POSITIVE BUSINESS OUTCOMES
Staff- Hire more talent
- Ameristream Video Anchor
- On site video editor
- Account Executives w/territory
- Off Site Broadcasters for Ameristream Global
- Freelance writers
- Interns for promotion, board operations
AMERISTREAM
Optimize the content supply chainfor planned content
Push to content to CMS - Ameristreamlive.com & Ameristream Mobile
Push to content to CMS - Ameristreamlive.com & Ameristream Mobile
no
yes
Approved
Content planning & brainstorming
Content planning & brainstorming
Contributorsubmits content
Contributorsubmits content
Post-ready & submitted via CMS
Editor schedules post/tweet
Editor schedules post/tweet
Submission emailed to Perry & Copy Editor
Sent back to Contributor for revision or rejection
Sent back to Contributor for revision or rejection
Contributor may choose to revise & re-submit
no
yes
Approved
Approval request emailed to Perry
4 hrs.
Rejections sent back to Editor
Rejections sent back to Editor
Post or Tweet automatically published @ scheduled time
Post or Tweet automatically published @ scheduled time
CONTENT BEST PRACTICES
Mobile Developer
Maintain wire frames and
content delivery
UNDERTONE
High impact units for web including native advertising
Genesis Media
High impact video w/ content unlock
Air Push
Mobile messaging, banners, rich media,
push, smart walls
ABACAST
Streaming media players, ad target
insertion, third party sales force, royalty reporting
Lightpath
Network Administrator
Intertech Media
Web side CMS, User generated content
Brightcove
Custom CMS, Video media
player/HTML5, Live Stream
Vendors
Vendors
AMERISTREAM
In Stream: 25% of AVAILS Sold across 4 Hyper Local Streams & Ameristream Global in Year One
What are the goals?
Account for 30 minute ATSL (average time spent listening & 1,000,000 SS (session starts) in year One
Develop UGC and paid gateways for Live Steam Events accessible through devices in year Two
Purchase Local Content Hubs in year Two
Rank in the Top 20 of Streaming Providers in Year Three
Established a framework through buildingcontent themes
AMERISTREAM
Our Growth Our brand recognition
Our initial feedback
Milestones: Master Content Narrative
Product Launched
Mobile App Developed
PublishingNew Music Discovery
Real-time, trending
and reporting
Curated, 3rd party industry content
Assign roles & responsibilities (channel)
CONTENT CONTRIBUTORS (LISTENERS, EMPLOYEES AS BRAND JOURNALISTS)
FACEBOOK EDITOR
TWITTEREDITOR
TUMBLREDITOR
BLOGEDITOR
BLOGEDITOR
Brand Engagement
Customer Advocacy Programs
BrandJournalism Initiatives
Influencer Marketing
AMERISTREAM
What’s next?Build converged media models (integration of paid, earned & owned)
CONTENT SYNDICATION
(Pushing owned media content into paid media)
EARNED MEDIA AMPLIFICATION
(Pushing earned media into paid/owned media)
SOCIAL MEDIA(Sponsored Posts, Promoted Tweets)
AMERISTREAM
Ameristream User Generate Content
Ameristream
Perry MannoCEO|FounderAmeristreamlive.com516.375.4636
@Ameristream