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We sorted through the biggest videos of September and pulled our favorites.
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The Best Instagram Videos of September 2013
2 © 2013 Simply Measured, Inc
Instagram Video Favorites
More brands are using Instagram video, and the number of videos continues to grow each month.
In September, the Interbrand Top 100 Brands created 124 videos, up from 97 August.
We’ve selected our September favorites to show how the top brands are using Instagram video. Enjoy!
*September videos to date (Sep 1st – 26th )
3 © 2013 Simply Measured, Inc
No. 1: Starbucks – Beachside Bliss
Post Engagement: 58,343
Audience Size: 1,553,430
Date Posted: September 12th
More Videos From Starbucks:Starbucks captures the warm spirit of their company in their videos. Their biggest post, and our September favorite, gave fans one last sip of summer.
4 © 2013 Simply Measured, Inc
No. 2: MTV – Milking the Moment
Post Engagement: 41,803
Audience Size: 1,717,495
Date Posted: September 3rd
More Videos From MTV:MTV does a fantastic job at leveraging their posts with current events. By engaging fans of their stars and shows, MTV often ends up on our best of Instagram lists.
5 © 2013 Simply Measured, Inc
No. 3: BMW – Sneak Peak
Post Engagement: 34,633
Audience Size: 536,906
Date Added: September 2nd
BMW pleased fans with their sole September video. BMW gave an up-close and personal look at their latest jaw-dropping car. Beautiful car + 360 angles = Happy BMW fans.
6 © 2013 Simply Measured, Inc
No. 4: Mercedes-Benz – On The Road
Post Engagement: 22,536
Audience Size: 420,629
Date Posted: September 21st
More From Mercedes-Benz:Mercedes-Benz took to the streets in their top September video. Mercedes-Benz gave their followers a taste of what’s under the hood of one of their luxurious cars.
7 © 2013 Simply Measured, Inc
No. 5: Burberry – Front Row Seating
Post Engagement: 22,413
Audience Size: 1,011,266
Date Posted: September 19th
More Videos From Burberry:Burberry gave their followers a front row seat at a giant fashion show. Burberry brought their fans to the runway, behind the scenes and, most notably, to the Like button.
8 © 2013 Simply Measured, Inc
No. 6: Adidas – Putting Soul into Shoes
Post Engagement: 20,010
Audience Size: 1,011,266
Date Posted: September 5th
More Videos From Adidas:Our favorite post from Adidas celebrated the release of one of their new shoe lines. The video rolls through the city of New York, keeping their fans thoroughly entertained.
9 © 2013 Simply Measured, Inc
No. 7: Sprite – Congrats, Lebron!
Post Engagement: 360
Audience Size: 9,871
Date Added: September 16th
Sprite congratulated Lebron James on his wedding with this video, and put a refreshing twist on the classic “Just Married” by putting Sprite cans behind the bumper. This video went over well with both Sprite and Lebron fans alike.
10 © 2013 Simply Measured, Inc
No. 8: Coca Cola – Bottling Summer
Post Engagement: 9,065
Audience Size: 70,033
Date Added: September 1st
Coca Cola gave their fans the opportunity to relive their summer. Fans submitted their favorite summer shots and Coca Cola creatively wove them into this video, making it one of our September favorites.
11 © 2013 Simply Measured, Inc
No. 9: General Electric – #GEInstaWalk
Post Engagement: 1,322
Audience Size: 146,371
Date Posted: September 3rd
General Electric used this video to promote their latest contest. In the video, General Electric gave their fans a sweeping view of their facilities, and the opportunity to enter its contest by either liking or commenting on the post.
12 © 2013 Simply Measured, Inc
No. 10: Nintendo – Mario & Luigi
Post Engagement: 9,065
Audience Size: 70,033
Date Added: September 16th
To promote one of their games, Nintendo posted this clip. The call to action Nintendo included captured viewers’ attention. Commenters talked about their experience, gave their feedback and shared their love for the game.
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