Best Practices for Web Videos

Best Practices for Web Videos

Why Create Videos?

Online videos can help…

Why Create Videos?


differentiate your products and services from the competition

Why Create Videos?


increase organic search engine rankings

Why Create Videos?


increase time spent on your web pages by up to 50%

Online Video Best Practices

1. Decide how you will create your video



Shoot live video with a camera or camcorder



Voice over a presentation


2. Create a script and storyboard


2. Create a script and storyboard

This will help with timing during production.


3. Use a high-quality microphone



Our best recommendations…




Snowball by Blue




Snowball by Blue

Audio Technica2020




Snowball by Blue

Audio Technica2020

any lavaliere


4. Eliminate noise in the recording environment



No room is 100% silent, so…

sub domains OR sub folders



No room is 100% silent, so…

Keep your voice signal many decibels louder than the ambient noise of the room



5. Keep the digital compression as high as possible



For best results…




For best results…

use a 22.5 Hz sample rate




For best results…


save video as AVI uncompressed for editing




For best results…


save video as AVI uncompressed for editing

upload videos as FLV or WMV files



6. Optimize your video for search engines



Upload your video to YouTube, Vimeo, or your favorite video sharing platform

Sub OR sub folders



Use target keywords in your video title and description to help the leading search engines index

your video

Sub OR sub folders


7. Distribute efficiently


7. Distribute efficiently

Consider using a service like Traffic Geyser to save yourself hours of manual distribution

OR sub folders

Want to Learn More?

Download our Web Video Best

Practices white paper at:

bit.ly/JetVAW

For more information, visit

www.ClarityQst.com

or call

(877) 887-7611

Marketing

Best Practices for Web Videos