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The Start-up Context Map
Eriks Klotins, Michael Unterkalmsteiner, Tony Gorschek
If only 1% of all start-up failures could be attributed to inadequacies in software engineering that still is $
4.3 billion of investment capital wasted in 2015 alone1
1. Start-up ecosystem report EU and US, 2015, available at http://startup-ecosystem.compass.co/ser2015/
Use of well understood software engineering practices in an
organized way could help more start-ups to succeed (or not to fail)
Recent publications on engineering in
start-ups
Mostly by members of this network
Recent publications on engineering in
start-ups
We do not know what specific
engineering challenges start-ups
face
We do not know what specific
engineering challenges start-ups
face
We do not know what specific engineering
practices start-ups need
We do not know what specific
engineering challenges start-ups
face
We do not know what practices from other organizations
may be useful in start-ups
We do not know what specific engineering
practices start-ups need
We do not know what specific
engineering challenges start-ups
face
We do not know what practices from other organizations
may be useful in start-ups
We do not know what specific engineering
practices start-ups need
We do not know to where to start
To study software engineering practices in start-ups we need to
understand the engineering context in start-ups first
We need a fine grained categorization
of engineering context in start-ups!
To focus our further research
To support software-intensive product engineering in start-
ups
To create a body of knowledge
To facilitate transfer of
research results
To systematize knowledgeTo expose gaps in
our understanding
The Start-up Context Map
A taxonomy of engineering practices, goals and environment
factors
• Created by combining existing context models, brainstorming and extensive literature search.
• Contains more than 300 factors with detailed descriptions, examples, and references to related work.
• Accessible online for collaboration and further development
The Start-up Context Map
http://startupcontextmap.org
4Use
scenarios
Use scenario
#1Checklist
The map provides scope and fine grained breakdown of engineering activities in startups. For example, good practices in requirements engineering and testing. It is possible to select those that are most likely relevant for a specific startup
“As a researcher I can use the map to focus my research on specific areas.”
“As a researcher I want to characterize context my study so that my results can be safely
transferred and adopted”
“As a technical founder of a start-up I want to have an overview of what important aspects of
engineering I must consider so I do not miss anything important”
Use scenario
#2Experience database
The map is a repository of systematized start-up experience reports containing detailed descriptions of
actual start-ups and practices they use
“As a researcher I want to have access to data characterizing real
challenges in start-ups”
“As a founder of a start-up I want to share my
experiences with the community so that other
start-ups can learn from my start-up”
Use scenario
#3Transfer of research results
The map is a repository categorizing state-of-the-art research on product engineering in start-ups
“As a researcher what my results to be tested and adapted by start-ups so that my work helps to
create new and innovative products.”
“As a founder of a start-up I want to know what new
practices could be useful to my start-up so that I can
build a better product and increase my chances of
success”
Use scenario
#4Decision support
Data from actual companies allow to identify differences between start-ups and suggest better context-specific practices. Practices can be bundled together creating patterns to address common challenges in start-ups.
“As a founder of a start-up I want to how similar
companies have successfully addressed
common challenges, such as uncertainty of what features users want, so that I can focus on more
specific tasks”
The Start-up Context
map
Highlights gaps for further research
Supports software-intensive product engineering in start-
ups
Backbone for abody of knowledge
Facilitates transfer of research results
Systematizes knowledgeSystematizes
experience reports
The Start-up Context Map is the central idea for a larger community of start-up
researchers, practitioners and experts
Mechanisms of participation
• Contribute to the map by refining it
• Invite others to contribute
• Expand the map by adding start-up case reports (coming soon)
• Participate in workshops and interviews (more info will follow)
• Help to spread surveys (more info will follow)
What is in there for me? Demonstrate your knowledge to a wider community
of researchers and start-ups
Be recognized as one of the first contributors to the start-up body of knowledge
Co-author publications
