Workshop for tu delft facebook page owners

1Challenge the future

Workshop for facebook page owners

Marion van Putten & Karlijn de Wit















Your facebook pages

• Have you set a goal?• Have you set your target audience?• Do you have a content strategy?


How to attract fans to your Page

• Via your website

• Email sign

• Contests • Mind the rules• Keep the price relevant

• Good and relevant content!



Pay attention to your Page

• Cover photo• Inspire• Mind the rules



• Cover photo• Inspire• Mind the rules





• Make sure your contact info is right


Nice, but…

• “Less than one percent of your fans ever go back to your facebook page”

• “85% of all page interaction is in your fans own newsfeed”


It’s all about interaction!


How to get into that newsfeed?

• It’s not about the number of fans

• It’s the interaction that counts!


How to get into that newsfeed?


Edgerank


Edgerank


Edgerank


Edgerank

• Facebook is not twitter• Facebook is no RSS feed

• Consequece Edgerank: Make sure you post your content at the right time and make sure it generates interaction. Else less and less fans will see your satus updates.


Content is King


Tips & Tricks

• Post outside office hours• Scheduling tool

• Keep it short (interaction decreases after 240 characters)• Tone of voice• Daily (but not too pushy)• Photo’s, photo’s, photo’s• Video’s• Ask (relevant) questions• Fill in the blanks• Celebrate!

• Language?• Workflow?


What works for TU Delft Library


What works for TU Delft Library



What works for TU Delft



How can we all work together?


Social media cafe

Education

Workshop for tu delft facebook page owners