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Our introduction to Wordpress CMS use including themes, plugins, interface use.
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Google Marketing Bootcamp
Wordpress 101
2/8/2010 2
Why Choose Wordpress
• A long time in refining
• Active in development
• Large community of contributors
• Amazingly extendable
• Detailed Feature list
Google Marketing Bootcamp
Basic WordpressConcepts
2/8/2010 4
Common Terms
• Posts
• Pages
• Categories / Tags
• Comments
• Permalinks
• RSS
2/8/2010 5
Common Terms (2)
• Plugins
• Themes
• XHTML
• CSS
• PHP
Google Marketing Bootcamp
Hosted vs Self-Hosted
2/8/2010 7
Getting started with Wordpress.com
2/8/2010 8
Installing Wordpress manually
• Preparing the environment
• Downloading Wordpress
• Uploading the files
• Creating database
• Installing Wordpress
Google Marketing Bootcamp
The WP Admin Panel
2/8/2010 10
Dashboard
2/8/2010 11
Content Panels
2/8/2010 12
Settings Panels
2/8/2010 13
Customization Panels
Google Marketing Bootcamp
Adding Content
2/8/2010 15
New Post
2/8/2010 16
Basic Post Options
• Categories & Tags
• Adding an image to the post
• Using Visual editor vs HTML editor
• Drafts, timestamps and managing posts
2/8/2010 17
Advanced post options
• Excerpt
• Trackbacks
• Discussion
• Custom Field
• Password and private protection
• Post slug
2/8/2010 18
New Page / Post
Google Marketing Bootcamp
Managing Comments
2/8/2010 20
Edit Comments Tab
2/8/2010 21
Comments Options
• Approve
• Unapprove
• Spam
• Delete
• Edit
• Reply
Google Marketing Bootcamp
Extending with Plugins
2/8/2010 23
Manage Plugins Screen
2/8/2010 24
Plugin Options
• What are plugins?
• What are widgets
• Most popular plugins
• Enable / Disable plugins
• Uninstall plugins
2/8/2010 25
Search / Add New Plugins
2/8/2010 26
Common Plugins
• SEO plugins
• Contact Forms
• Feedburner / Twitter Integration
• Google Analytics / XML Sitemap
• Lightbox / Slimbox
• Anti-spam
• Super Cache
Google Marketing Bootcamp
Extending with Themes
2/8/2010 28
Does a Wordpress Site Have to Be a Blog?
2/8/2010 29
Searching for New Themes
Google Marketing Bootcamp
Making Your Own Wordpress Theme
2/8/2010 31
The Two Essential Files in a Theme
Template from pulling out
content from the database
(posts, pages etc) and
displaying it
Style sheet for customizing
the appearance of the
content.
2/8/2010 32
The Other Important Files
2/8/2010 33
The Wordpress Theme Hierarchy
2/8/2010 34
The Loop (Displays Content)
• <?php
• get_header();
• if (have_posts()) :
– while (have_posts()) :
• the_post();
• the_content();
– endwhile;
• endif;
• get_sidebar();
• get_footer();
• ?>
2/8/2010 35
Reference Resources
• The Theme Development Codex
– http://codex.wordpress.org/Theme_Development