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WordPress 101

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WordPress is one of the most widely used open-source content management systems for blogs and websites. The reason for this is due to its out of the box simplicity, usability and variety of plugins that can make a webmaster's life a whole lot easier. Need to enhance your SEO presence, try using the "All in One SEO Pack" plugin. Are you looking to add an ecommerce shopping cart to your site? There's a plugin for that too. The Formic team will walk you through the WordPress interface to show off its value and appeal, recommend specific plugins, review how to install it, and of course go over what you can actually do within it, plus much more.

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Page 1: WordPress 101

Oregon Business Magazine Use code FORMIC for free subscription

IT Assurance Network Services On-demand, on-site computer & network services

Seminar Sponsors

Page 2: WordPress 101

Formic Media Seminar Series:WordPress 101

Presented by:

Formic Media, Inc.

www.formicmedia.com/seminars

503-260-6700| [email protected]

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Upcoming Seminars

January 12th – Social Media Privacy Policy February 9th – Website ClinicMarch 9th – Google Places

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Intro to WordPress Design / Installation The Interface Plugins

Agenda

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Intro to WordPress

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About WordPress

WordPress is an Open Source Content Management System (CMS).

It is a framework that is built in php and utilizes a mysql database.

It is used by over 12% of the 1,000,000 most trafficked websites.

WordPress has grown to be the largest self-hosted blogging tool in the world.

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About WordPress

There are 2 ways to use WordPress:

Hosted version: www.wordpress.com

Less flexibility (blogs)

Self Hosted version: www.wordpress.org

Fully customizable (corporate or personal site).

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Why Use WordPress

Uses Include:

Blogging

Business/Corporate Website

Personal Website

SEO Friendly

Plugins

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Version Control

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WordPress.org

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WordPress.com

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WordPress.com

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Installation

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Installation

2 ways to do it: Through your Hosting provider, if they provide it Manually with a mysql database and ftp access

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Themes/Design

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Themes: The skeleton of WordPress

header.php

index.php, page.php, etc. sidebar.php

footer.php

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Themes: What are they? What do they do?

Change the design and layout of a site

Are great for specifying functionality of your site.(ie. Photo, video themes)

Give you a base to work off

Template multiple sites

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Themes

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Places to get Themes

Free themes at wordpress.org and all over the net. Smashing Magazine

Premium Themes (you generally get tech support with premium themes, as well as more out of box functionality then a free one)

Rocket Themes

Theme Forest

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The WordPress Interface

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The Interface

http://www.YOURSITEDOMAIN.com/wp-admin Leads you to your login

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The Interface: Dashboard

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The Interface: Creating a Page

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The Interface: Creating a Page

Pages are very useful for more static like information on your WordPress site: About Us Resume or Portfolio Services

Pages can be made with a hierarchy: First make the “parent” page, Then create the sub pages, and

Choose that parent category.

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The Interface: Creating a Post

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The Interface: Creating a Post

Both post and pages can be written and scheduled to post in advanced:

Remember to include tags and categories on each post, which can help with usability and makes content SEO friendly.

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The Interface: Enhancing Pages/Posts

Use the tool bar to change text formats, highlight, add links and media like photos, videos, etc.

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The Interface: Media Library

Where all photos, videos, etc that are inserted into pages or posts are stored.

You can also add new media here first before you insert them into a post.

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The Interface: Comments

WordPress gives you the option of controlling comments on your blog: Within the settings, you can allow all comments to be

automatically published or, You can control comment – approving, replying, editing,

or deleting each comment.

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Plugins

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What is a plugin? Tools to help make your life easier by helping to automate and reduce

the amount of time spent on programming/development

There are over 12,000 plugins specific to WordPress Utilize the WordPress Plugin Directory

Plugins

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Plugins

Plugin Examples

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Plugins

Plugin Examples

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Plugins

Plugin Examples

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Plugins

Plugin Examples

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Plugins

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Plugins

Best WordPress Plugins All in One SEO Pack – allows you to write custom title/meta tags

Broken Link Checker – identifies broken links in your site

AdRotator – helps manage banner ads (including stats) on your site/blog

WP Super Cache – generates static HTML pages in case of large amounts of traffic

Google Sitemap Generator – automatically generates an XML sitemap, which is important for search engine indexing

Share This – help give your content legs by allowing others to share your post/page via a number of social media sites

TubePress – Automatically pull your youtube channel into a nicely laid out video player embedded on your site.

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WordPress On The Go

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WordPress Apps

If you are creating a lot of content on your WordPress blog, you can utilize the power of smartphones and control your blog on the go.

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Questions?

Contact:

John McPhee

www.formicmedia.com

503-517-9059 x122| [email protected]