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Wordpress for everyone: Case Studies for Non-Profits, Education, and Bloggers

WordCamp Orlando 2015 - WordPress for Everyone

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Wordpress for everyone: C a s e S t u d i e s f o r N o n - P r o f i t s , E d u c a t i o n , a n d B l o g g e r s

HEY GIRL HEY !ANGELICA YARDE Partne r and D irector of

P rojects at S e v e n a l i t y

Editor & D esigne r

at S t u d i o 4 0 4

Twit te r @ s t u d i o 4 0 4 d e s i g n

E-mail a n g e l @ s e v e n a l i t y. c o m

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w w w. s t u d i o - 4 0 4 . c o m / b l o g

OVERVIEW • P a r t 1 : W o r d P r e s s f o r E v e r y o n e ?

• W h y Wo r d P r e s s Wo r k s f o r B u s i n e s s e s

• W h a t E v e r y B u s i n e s s O w n e r S h o u l d K n o w

• P a r t 2 : C a s e S t u d y - N o n - P r o f i t s

• P a r t 3 : C a s e S t u d y - E d u c a t i o n

• P a r t 4 : C a s e S t u d y - B l o g & E - C o m m e r c e

• P a r t 5 : Q & A

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

section 1 Wo r d P r e s s f o r E v e r y o n e ?

WHY WORDPRESS WORKS FOR BUS INESSES

• L o w c o s t s ( U m , f r e e ? )

• S o l i d i n f r a s t r u c t u r e

• C u s t o m i z a b l e

• T h e m e s

• P l u g - I n s

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

WHAT EVERYONE SHOULD KNOW U s e r e x p e r i e n c e i s e x a c t l y a s i t s o u n d s . W h a t w i l l

y o u r v i s i t o r s , l e a d s , a n d p o t e n t i a l c u s t o m e r s

e x p e r i e n c e ? Yo u w a n t y o u r s i t e a n d i t s f u n c t i o n a l i t y

t o b e i n c l u s i v e , c o h e s i v e , p r e c i s e , a n d c l e a r.

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

USER EXPER IENCE INCLUDES

• D e s i g n

• C o n t e n t

• A c c e s s i b i l i t y

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

TH INK ABOUT IT W h a t a r e t h r e e t h i n g s t h a t y o u r s i t e o f f e r s t o

c r e a t e a u n i q u e u s e r e x p e r i e n c e ?

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

section 2 C a s e S t u d y : N o n - P r o f i t s

PROJECT SCOPE :CDF C r e a t i o n D e v e l o p m e n t Fo u n d a t i o n i s a 5 0 1 ( c ) 3

o r g a n i z a t i o n f o c u s e d o n f u n d i n g e d u c a t i o n p r o j e c t s .

I n 2 0 1 2 , C D F e n l i s t e d u s t o c r e a t e a r e s p o n s i v e

w e b s i t e t h a t c o u l d f e a t u r e c a m p a i g n s f o r d o n o r s a n d

a p l a c e t o r e c e i v e o n l i n e d o n a t i o n s .

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

NEEDS TO CONSIDER • R e s p o n s i v e d e s i g n

• Te x t - h e a v y c o n t e n t

• O n l i n e p a y m e n t g a t e w a y

• A u d i e n c e

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

CREAT ION DEVELOPMENT FOUNDAT ION

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CDF

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CDF

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CDF

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CDF

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CDF

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PLUG- INS • A d v a n c e d C u s t o m F i e l d s

• G r a v i t y Fo r m s

• S t r i p e P l u g i n

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

RESULTS • $ 1 0 , 0 0 0 + i n d o n a t i o n s c o l l e c t e d v i a t h e w e b s i t e

• 2 0 1 4 C h r i s t m a s C a m p a i g n g o a l m e t

• I n t r o d u c t i o n t o a b r a n d

• I n t r o d u c e d t h e c l i e n t t o b r a n d e d c o n t e n t

s t r a t e g y

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

TH INK ABOUT IT W h a t f e a t u r e s i n t h e C D F p r o j e c t c o u l d b e a p p l i e d

t o a n o n - p r o f i t t h a t f o c u s e d o n h o m e l e s s o u t r e a c h

a n d s u p p o r t ?

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

section 3 C a s e S t u d y : E d u c a t i o n

PROJECT SCOPE :CKV C r e a t i o n K i d s V i l l a g e i s a n o p e r a t i n g e a r l y

c h i l d h o o d e d u c a t i o n c e n t e r a n d e a r l y e l e m e n t a r y

s c h o o l t h a t f o c u s e s o n p l a y - b a s e d l e a r n i n g . L o c a t e d

i n a t o w n o f o v e r 1 3 , 0 0 0 p e o p l e , t h e m a j o r i t y o f t h e

c l i e n t e l e a r e p a r e n t s o f c h i l d r e n w h o w o r k a t t w o

e n t e r p r i s e - l e v e l c o r p o r a t i o n s w i t h i n a f i v e m i l e

r a d i u s .

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

NEEDS TO CONSIDER • B u d g e t

• I n t e r n a l s t a f f a c c e s s

• I n f o r m a t i o n r e s o u r c e

• A u d i e n c e

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

CREAT ION K IDS V I L LAGE

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CKV

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CKV

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CKV

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PLUG- INS • T h e E v e n t s C a l e n d a r P r o

• T i m e t a b l e R e s p o n s i v e P l u g i n f o r Wo r d P r e s s

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CKV

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:CKV

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

RESULTS • O v e r 1 8 0 c h i l d r e n e n r o l l e d

• E a r l y e l e m e n t a r y s c h o o l l a u n c h

• I n c r e a s e o f a d m i n i s t r a t i v e t e a m p r o d u c t i v i t y

• D o w n - t i m e h a s b e e n m i n i m i z e d

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

TH INK ABOUT IT W h a t f e a t u r e s i n t h e C K V p r o j e c t c o u l d b e a p p l i e d

t o a c o f f e e s h o p ?

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

section 4 C a s e S t u d y : B l o g s & C o m m e r c e

PROJECT SCOPE :S404 S t u d i o 4 0 4 i s a d e s i g n b l o g t h a t h a s a n e x t e n s i o n

p r o d u c t l i n e . N o w a f t e r a y e a r ’ s t e s t r u n o n a n o t h e r

s e l l e r s p l a t f o r m , t h e s i t e n e e d e d a r e d e s i g n a n d e -

c o m m e r c e i n t e g r a t i o n .

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

STUDIO 404 PAPER

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:STUDIO 404

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:STUDIO 404

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:STUDIO 404

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:STUDIO 404

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PROJECT:STUDIO 404

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

PLUG- INS • J e t p a c k

• C o m m e n t L u v

• C o S c h e d u l e

• j Q u e r y P i n I t B u t t o n f o r I m a g e s

• M a i l C h i m p

• N e x t S c r i p t s

• Wo o C o m m e r c e

• Yo a s t S E OT w e e t ! @ s t u d i o 4 0 4 d e s i g n

RESULTS • I n c r e a s e i n t r a f f i c

• G a v e m e t h e f e e l s

T w e e t ! @ s t u d i o 4 0 4 d e s i g n

Q&AANGELICA YARDE Partne r and D irector of

P rojects at S e v e n a l i t y

Editor & D esigne r

at S t u d i o 4 0 4

Twit te r @ s t u d i o 4 0 4 d e s i g n

E-mail a n g e l @ s e v e n a l i t y. c o m

Slideshare

w w w. s t u d i o - 4 0 4 . c o m / b l o g