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The Ohio State University Winter College 2012 took place at The Ritz Carlton Beach Resort in Naples on February 17 and 18. Dean Poon spoke on the groundbreaking research taking place on the Middle Market.
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The Missing Link to Economic Recovery
2012 Winter CollegeFebruary 17, 2012
Christine A. PoonDean and
John W. Berry, Sr. Chair in Business
…But First, Background on Fisher College of Business• ~4800 undergraduate students• ~950 graduate students • ~120 faculty• Rankings:
– Undergraduate program 14th in nation*
– MBA program top 25 in the nation
– Corporate recruiters rank Fisher second in the nation**
* U.S. News and World Report** The Wall Street Journal
Building and Extending Our Reputation
Innovate on the Basics and Imagine the Possibilities
Building and Extending Our Reputation
And Be Different
And Be Different
And Be Different
Idealized Center of Excellence
• Interdisciplinary
• Academic Strength and Interest
• Economic Interest to Region/Nation
• Generate Innovative Research
• Collaboration among Companies and College
• Student Engagement
Key Middle Market Learnings
Huge U.S. Economic Contributor
<$10M Annual Revenue
~6M Businesses
35% Employment
Small Business Small Business Middle MarketMiddle Market Big Business Big Business
>$1B Annual Revenue
~2,000Businesses
31% Employment
$10M - <$1B
Annual Revenue
195,000 Businesses
34%Employment
If the U.S. Middle Market were a global economy,
it would rank among the top five in the world
Middle Market 2010 estimated GDP is about $3.8T
$14.7T $5.9T $5.5T $3.3T $2.6T
Source: BEA, US Census, OSU/GE Analysis
Source: CIA World Factbook
Key Middle Market Learnings
Key Middle Market Learnings
Resilient –
job creator even in tough times
82%82%Survivorship rate
Key Middle Market Learnings
• Unprecedented credit crisis
• Severe economic downturn
• Sharply increasing commodity costs
• Sweeping regulatory changes
Adding
from 2007-2010
MM+2.2M
Jobs
MM+2.2M
Jobs
Key Middle Market Learnings
Key Middle Market Learnings
Foundation of Communities
Markets operated in
Middle Market
Big Business
4343%% 3030%% 2727%%
1818%% 2222%% 6060%%
Local/regionalLocal/
regional NationalNational GlobalGlobal
Key Middle Market Learnings
Key Middle Market Learnings
Diverse and Complex
18
5050%% 44%%
1414%%
6767%%
3131%%
1313%%
Other
4040%%
3737%% 99%%
11%%2020%%
55%%
Small Business
Middle Market
Big Business
Ownership Structure
Key Middle Market Learnings
19
Optimistic
We Found They are…
1 1 inin 4 4Big
businesses were Middle
Market companies
five years ago
11⁄⁄33reported
10%+ revenue
growth vs. 2007/2008
More than
Key Middle Market Learnings
Reported Growth:
All growing at 3 to 5 times rate of GDP growth
99%%“Growth Champions”
Key Middle Market Learnings
Superior talent management
Strong management culture
Sharper customer focus
Invest in innovation
Broader geographic vision
Distinguishing Characteristics
Key Middle Market Learnings
Key Middle Market Learnings
23
The health of the Middle Market is vital to overall
U.S. prosperity
24
Our Findings are the Tip of the Iceberg
Center for the Middle Market
Research & Research & InfluenceInfluence
Corporate Corporate OutreachOutreach
Student Student Learning Learning
and and ExperienceExperience
National Center for the Middle National Center for the Middle MarketMarket
Become the nation’s thought leader in the Middle Market
Davos of the Middle Market
• Increase understanding of the Middle Market
• Strengthen and build capabilities
• Attract the best and brightest talent to Middle Market firms
