Top 6 Reasons B2B Marketers Should Use Social Media

  • Published on
    07-May-2015

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A presentation from Spredfast and Mason Zimbler that discusses the top six reasons why social media should be part of the B2B marketing mix.

Transcript

<ul><li>1.6 Reasons Why B2B Marketers should use social media<br />Presented by Mason Zimbler &amp; Spredfast<br /></li></ul> <p>2. Introductions<br />Jon Sander <br />Planner/Social Media Strategist<br />Mason Zimbler<br />Twitter: @thejonsander<br />Jim Rudden<br />CMO<br />Spredfast<br />Twitter: @jimrudden<br />Tweet #B2Bsocial with questions and comments<br />3. Who is Mason Zimbler?<br />Technology Agency Arm of Harte-Hanks, Inc. <br />Extensive demand and lead generation experience<br />6thlargest direct marketing agency (AdAge)<br />Hundreds of dedicated digital team members, cross-discipline / geo<br />B2B marketing expertise<br />The Aberdeen Group, Mason Zimbler, Harte-Hanks Market Intelligence, Trillium Software, Information Arts, Postfuture<br />4. Setting the Scene<br />B2C<br />B2B<br />vs.<br />5. In a Nutshell<br />Social media has quickly become one of the best ways to reach large audiences who are hungry for information and conversation.<br />But is it the right fit for B2B marketers like yourselves?<br />6. Yes.<br />7. Top 6 Reasons Why B2B Marketers should use social media<br />Unmatched Listening<br />Leveraging existing digital content<br />Build a social profile of your audience<br />Quality over Quantity<br />Increased ability to track conversions<br />Cost effective<br />8. A new social listening and/or analytics tool pops up<br />every day!<br />Unmatched Listening<br />9. 10. Broad Market<br /></p> <ul><li>Who </li></ul> <p>11. Channels 12. Topics 13. Keywords 14. Volume 15. TrendingCompetitive<br /></p> <ul><li>Channels </li></ul> <p>16. Content 17. Keywords 18. Formats 19. Influencers 20. One way?Influencer<br /></p> <ul><li>Scoring </li></ul> <p>21. Volume 22. Keywords 23. Channels 24. RelationshipContent<br /></p> <ul><li>Formats </li></ul> <p>25. Velocity 26. Topics 27. Search Internal<br /></p> <ul><li>Tools </li></ul> <p>28. Voices 29. Cadence 30. FunnelMetrics<br /></p> <ul><li>KPIs </li></ul> <p>31. Benchmarks 32. Targets 33. Growth rate</p>