What kind of media institution might distribute your media product and why?

What film titles can we compare our film to and who has distributed these films?

• We can compare our thriller to many big Hollywood films, for example:

Film Title: Distribution company:

Taken (2008)

Enemy of the State (1998)

The Transporter (2002)

What conclusions can we draw from this?

• Firstly, in terms of differences, these are big Hollywood distribution companies who have distributed these films so they must know that these films will sell well because of the quality they’re produced at. However as our film includes the use of low quality cameras and equipment, there would be a huge risk of these Hollywood distribution companies distributing our film. These Hollywood films also had a huge budget invested into the making of the film whereas we had no budget at all. This is another reason why our film is less likely to be distributed by these companies.

• In terms of similarities, both these films and our film ‘Hostage’ are generic thriller films which contain pretty much the same narrative.

Is our film more likely to be Independently distributed?

• Yes, I believe our film is more likely to be independently distributed because most independent films aim to deliver social realism and verisimilitude which I feel our thriller includes.

• Furthermore, our production company name ‘Screech Productions’ is not as well known as big Hollywood production companies such as ’20th Century Fox’ and does not look as professionally made either. It can instead be compared to ‘Vertigo Films’, another independent company. Therefore, I believe our thriller may be suitable for an independent release due to an institutionally unknown production company and low budget production stage.

• For an independent film such as ours, funds would be generated by the production company and any sponsors who are willing to invest their money if they think our film will be a box office success.

• This is mainly due to the actors used in our film being unknown in the industry (independent actors) who earn low wages in comparison to Hollywood actors.

• Our thriller can be compared to Garth Edward’s U.S Independent ‘Monsters’, as we used cheap professional cameras to maintain high quality footage at the lowest cost possible and edited it by ourselves on the program ‘iMovie’, just like Edwards did. This therefore draws a comparison with another Independent film.

Who would distribute our film?• The distributors of our film would be companies who have

previously dealt with independent clients such as VUE, Curzon or Everyman cinema which can be easily accessed by the public. These various distributors would be named in the titles of a film so they can advertise their own product through the screening.

• Alternatively, we could also distribute our film by a UK independent cinema chain, as this is a cheaper option and would make more money.

What rating would our film have?

• We believe that if our film were to be distributed, it receive a classification of 15 as there could be a few scenes which may come across as distressing for a younger audience. This film may also not be suitable for that age group due to the dark content and use of mild violence, for example, the antagonist knocking the protagonist unconscious. A key convention of the thriller genre is to create tension and we believe the way in which we elicit this is not in an extreme way suitable for an 18 audience. Therefore, this is why we decided to classify our film as a 15.

How would our film be marketed? We would market our Hostage via the internet because its

upholds a mass audience. Not only is this a cheaper option but it also enables us to include a long trailer with no restricted time frame as opposed to showing it on television. By marketing our film on the internet would also mean that we could create our own website and be creative in our approach to attracting an audience.

Furthermore as the internet encompasses a huge amount of users, this would be the most efficient way for marketing. Such social networking sites such as YouTube, Twitter and Facebook are used by the majority of internet users, so these sites are vital to ensure recognition and word of mouth.