What kind of media institution might distribute my media

product and why?

Augustine Adeosun 12p

IPC Media

• IPC media produce of 60 media brands, and is able to reach almost 2/3 of the UK’s women and 42% of UK’s men.

• IPC Media try to produce media products for all types of audiences.

• IPC mostly targets 3 different markets (mainstream women market, upmarket women and men with county and lifestyle magazines.

Why IPC Media• IPC Media are able to reach a huge the mainstream market as they have built a reputation within the UK. They

are also able to supply my magazine to all the big retailers across the UK, this would increase the likelihood op people picking up the magazine and buying it.

• A lot of IPC Media products are now online and in this day and age were a lot of people buy there media products through the internet this would boost the amount of people that are able to see it.

• IPC also have a specific area on the website were my magazine will fit in perfectly, IPC Inspire.• It has also been said on there

website that that

young men are the

hardest age group target, this

this gives my magazine an objective

as IPC will be able to target that

age group with my magazine.• IPC will also be able to provide

the right advertising as well

as being able to distribute

to high profile retailers

increasing the likelihood

of my magazine becoming a

success.