Website Analysis Lana Del Ray

Website Analysis Lana Del Ray(electro-pop/indie)

When opening Lana's site, the first page shows a low angle shot of Lana in a car, a camera shot from her latest album Honeymoon". Her logo is right at the top as is big bold red letters. This is so it is the first thing you notice when you get on the page. Below the logo is the name of the new album as well as telling the audience it is out now. This is a clear promotion for the new album. On the bottom left side there is an option to view her most recent music video High by the Beach and also provides widgets of all the online stores such as HMV, ITunes and Spotify, from where the fans can buy or play her song or album from. The colour scheme ranges between soft colours like sky blue, red and white.

As soon you enter the website there is a mid shot of Lana which is also a shot from her latest album. Soon after, her newest music video plays in the background along with the music video. On the top left bar there are categories such as merchandise, gallery, news etc. On the top right the website includes social networking and music apps widgets. These are links to Lans's social networking sites such as, Facebook, Twitter, YouTube, Tumbler and her Sound Cloud. This allows her fans to keep updated on what she's releasing and be the first ones to know about her upcoming events.The main page is constructed in a vertical sequence and stylistic and cinematic feel to it. At the bottom of the webpage there is a list of information written about the website's privacy policy, record label company name and the website creators name.The website is very interactive, when you click on one thing it redirects you to a different page.

News, gallery and music videos

In the news section Lana has again used her own images for each of her shows. They contain information about her live upcoming concerts with details.Secondly, the news section contain information about the release of her new album and details.

For each single Lana's released she's released a music video as well. Music videos have become half of the music, music recently has become more about the visuals but still about the music. From the singles from the album there's a relation to the album cover in the music videos of the singles.

The main images in Lanss gallery include pictures or photo shoots of herself. Lana's is knowsn to sell music through her images as many fans get attracted towards the beauty of the artist. This promotes her music more and also her as an artist.

Live section and Merchandise

The live section contains information about Lanas upcoming live shows which are happening in 2016, this includes shows such as Moscow and Russia. There are tickets available too for the fans to get early tickets for her shows.

In Lanas store, she offers a wide range of different merchandise from t-shirts to posters, hoodies to jewellery for her dedicated fans to buy. Lana has targeted both a male and female audience as she has shirts for both genders. On her main page, there is also a link for her music shop. In this store it includes all types of formats including LPs, CDs and Cassettes.