hollwalker

Target AudienceThe target audience for Q magazine are quirky teenagers that are indie based. With Lana Del Rey being a sex icon, having her on the front makes this magazine uni-sex. This magazine cover would be appropriate for 16-28, due to the fact Lana Del Rey is a young contemporary artist she would be more popular with a younger age group.

Main image/imagesThe main image is an extreme close up of the artist Lana Del Rey. This is a unique main image that would draw the reader’s attention if it was in a shop window. Also with the Lana being an indie artist she links well with the magazine. By having the blood dripping down her face is a contrast against her air brushed face, also with the colour complimenting the masthead. With her face being so pure with high key lighting the blood is suggested as binary opposition, to be so contrasting.This extreme close up of her face with high key lighting is an attractive unconventional catching portrait which

Mastheadthe masthead is one of the main focuses of the magazine. With the masthead being simple and plain it shows that it a well-known. Additionally Q magazine always has the masthead in the same place, which sets consistency. Although the magazine used to be filled with more cover lines, it has now got a more polished clean house style

Lead article/model credit/coverlinesWith having no furthermore text at the side, and only the pun ‘what’s so bloody good’. The magazine lay out is formal also unconventional. Q magazine always has a formal simple bold layout, although the cover lines are usually framed around the main image, although this magazine is breaking away and creating a more modern appropriate style to fit in with Lana extreme close up.

House styleThe front of the cover lines are bold and simple, by keeping the colour black it keeps it neutral also formal . The Q masthead compliments the cover lines by both standing out against a pure colour. Additionally the connotation of black and red could be seen as negative and mysterious colours, which Lana Del Rey portrays.

The Guttenburg principle The Guttenburg design principle has been used. This is effective because the primary optical area and the strong and weak fallow field. Even though the magazine is left simple this has been done purposely, to make the image the main focus.