“ Useful software written above the level of the single device will command high margins for a long time to

come."

Dave Stutz former Microsoft developer

Applications composed of services provided by multiple computers.

Making use of the web as a true platform

Applications that can cross connect from a hand held device to a “massive web back end”

Applications that can cross connect from a hand held device to a “massive web back end”

Applications and brands become integral to the user

Itunes gives you access to an entire web based music store across various platforms

Virgin Television gives you on demand Tv trough the prerecording and access to online archive

The web platform becomes an invisible but integral part of their offering, with data management part of there infrastructure

Operate as service not a packaged application

Flash mobs

Traffic monitoring

Citizen journalism

Happening Now