Embed Size (px)
DESCRIPTION
Let the Starmark agency walk you through some great thoughts, techniques and strategies we recently presented and the 2012 iSummit Convention in Orlando, FL.
Citation preview
Starmark
BrandingAdvertisingInteractivePRDirectMobileSocialAnalytics
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
isummit2012
Cross-Platform Marketing
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Owned, Earned & Paid Media Models: Defined
Owned Earned Paid
Collateral & Direct Response
Web, Mobile & Tablet
Blog & Video Content
Social Media Channels
Email/SMS & Lists
Location Marketing
Custom Apps
Intellectual Property
Public Relations
Word-of-Mouth
Speaking Engagements
Awards, Recognition
Search Engine Optimization
Social Distribution
Customer Support
Buzz/Viral/Mass Opinion
Print Advertising
Advertising Networks
Paid Search
Affiliate
Co-Op & Advertorials
Sponsorships
Specials & Coupons
Outdoor & Trade Shows
Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling • UI/UX Testing • Optimization • Progressive Refinement
Intelligence
STARMARK.COMSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Cross-Channel Is (most often) A Paid Channel• Print Advertising
• Advertising Networks
• Paid Search
• Affiliate Advertising
• Co-Op & Advertorials
• Sponsorships
• Specials & Coupons
• Outdoor & Trade Shows
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Are You Connected Across The Right Platforms?
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Are You Connected Across The Right Platforms?
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Media Digestion
STARMARK.COMSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
So Much Better?
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Status Quo
6002000
ads/daylogos/day
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Businesses with 40+ different landing pages/offers generate 10X more leads than those with five or fewer landing pages, and those with 200 or more total blog posts generate 3.5X more leads than those whose blogs have 20 or fewer posts.
Econsultancy
So Much Better?
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Transmedia
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
TRADITIONAL SOCIAL/ONLINE
MOBILE/REAL WORLD
Transmedia: Storytelling
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Story Architecture
Transmedia
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Defining The Story Arch
PREP PRE DURING POST RETAIN
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
PREP PRE DURING POST RETAIN
STORY ARCHITECTURE
Defining The Story Arch
PREP PRE DURING POST RETAIN
MONTH MONTH MONTH MONTH MONTH MONTH MONTH
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
PREP PRE DURING POST RETAIN
STORY ARCHITECTURE
Defining The Story Arch
PREP PRE DURING POST RETAIN
MONTH MONTH MONTH MONTH MONTH MONTH MONTH
Platforms &Tactics
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
PREP PRE DURING POST RETAIN
STORY ARCHITECTURE
Defining The Story Arch
PREP PRE DURING POST RETAIN
MONTH MONTH MONTH MONTH MONTH MONTH MONTH
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
PREP PRE DURING POST RETAIN
STORY ARCHITECTURE
Defining The Story Arch
MONTH MONTH MONTH MONTH MONTH MONTH MONTH
PREP PRE DURING POST RETAIN
STORY ARCHITECTURE
v2.
OPTIMIZE
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
ALTERNATES
MOBILE
Dwell Time Vs. Value
FACEBOOKGROUPS &
COMMUNITIES
APPS
POLLS
BROWSER-BASED/APPLICATION
PROMO
MOBILEADS
ADS
MULTICHANNEL
GAMING
UGC
BLOG
TELEVISION/ON-DEMAND
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
LIFESTYLETECHNOLOGY
Technology Vs. Usage Longevity
SOCIALTECHNOLOGY
TRANSIENTTECHNOLOGY
EVENT BASEDTECHNOLOGY
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Campaign Technology In Real-World Deployment
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Campaign Technology In Real-World Deployment
STARMARK.COMSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Key Takeaways• Deploy tactics to a story, not retrofit a story around tactics
• Deploy your technologies progressively over a timeline – DON’T FRONT-LOAD!
• Make sure that all your chosen platforms are telling the story
• Gauge you budgeting on user expected user participation
• Extend your digital efforts into the real-world consumer path
• Optimize, optimize, optimize!
STARMARK.COMSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Questions & AnswersFor more see: Starmark.com & etips.starmark.com
Engagement: @[email protected]
