WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY? 

MY MEDIA PRODUCTS.

BAUER MEDIA PRODUCTS.

I believe that Bauer Media would be a perfectly suitable institution to distribute my magazine ‘GRiMETiME.’ I have came to this decision after closely analysing the magazine

codes and conventions that Bauer Media products possess that are extremely similar to the ones displayed on my product. I particularly identified a vast amount of similarities in my product and Bauer’s popular product,

‘Kerrang!’ magazine. As also included in my product, the typical music magazine codes and conventions highlighted

by Kerrang! are colloquial language/ genre specific vocabulary, enticing images and colours, intriguing

competitions, articles and advertisements.

Although Kerrang! and GRiMETiME appeal to differed social groups, they both possess the same target audience of males age 15-25. (As displayed in the Bauer official research down below.) For this reason I think Bauer Media would be an excellent distributor for my music

magazine. Another reason why I believe Bauer would consider distributing my product is due to the fact that although the Grime music industry is becoming increasingly more popular, there is no particular Grime magazine available to buy. I believe my music magazine would intrigue a vast amount of new consumers to Bauer’s industry as well as setting a high standard for any grime magazine that will later be produced after GRiMETiME’s release. To display an original

product on the market would increase would widen Bauer’s overall popularity.

‘Our business is built on influential media brands with millions of personal

relationships with engaged readers and

listeners. Our strategy is to connect audiences with excellent content

through our broad multi-touch point broad

platforms, wherever and whenever and however

they want. Our wide portfolio of influential

brands give us advantages of pure play

magazine or radio competitors.’

Reaching over 22 million UK adults every week through their media products, Bauer is Europe’s largest privately

owned publishing group. It distributes over 300 magazines in 15 countries as well as offering online, TV and radio

stations worldwide. Thus it is a large conglomerate media institution and one of the oligopoly of magazine publishers.

I believe after reading this quoted statement made by Bauer Media, my magazine would be most suited to be

distributed by none other than Bauer itself. I have included certain elements of their motto in my media product such as

including convergent links (social media links) to create synergy throughout the platforms of my product. Bauer also strive to have ‘excellent content’ which I believe I have used

and considered it to be in the best interest of my target audience. I could ensure that GRiMETiME would meet the expectations of the company and deliver the high standard

of Bauer Media’s products .