Vicky Project 111

Embed Size (px)

Citation preview

  • 8/6/2019 Vicky Project 111

    1/61

    DECLARATION

    I Priyadarsani sahoo student ofRegional college of bio-engineering

    & management do here by declare that, the summer internship

    project report GREEN CARD OF PANTALOONS.. Submitted

    by me is original to the best of my knowledge, under the guidance of

    Mr. Swarup Ranjan Prusty .It has not been produced anywhere else or

    carried out by anyone else.

    Soumya Ranjan Das

    08BB17

    1

  • 8/6/2019 Vicky Project 111

    2/61

    CERTIFICATE BY GUIDE

    This is to certify that the report of GREEN CARD OF

    PANTALOONS Submitted by Mr. Soumya Ranjan Das Redg. No.

    MB03041. International school of Business Management,

    Bhubaneswar, Orissa. In Partial Fulfillment of the Requirement for

    the Award of the Degree of Post Graduate Diploma in management

    (PGDM) is bonafied of the work carried out by him under my

    supervision and guidance.

    Swarup Ranjan Prusty

    Faculty of Marketing

    2

  • 8/6/2019 Vicky Project 111

    3/61

    AKNOWLEDGEMENT

    I gratefully acknowledge that the authorities of

    International school of Business Management for giving their

    wide co-operation for the completion of the project.

    I express my deep sense of gratitude to our project guide

    Mr. Swarup Ranjan Prusty who constantly guided & advised in

    successful completion of this project.

    SOUMYA RANJAN DAS

    3

  • 8/6/2019 Vicky Project 111

    4/61

    PREFACE

    Today every one in the society is totally dependent upon the retail

    malls for shopping, as they are time bound and they dont have

    enough time to go to the market and purchase things of the daily life

    needs. So with the emergence of the retail malls etc it has become

    easier for them to have all the shopping in one destination where they

    can purchase any thing required for the daily fulfillment of needs.

    This survey throw light on the different facilities and services that the

    retail hubs are providing to the customers to satisfy their needs. They

    have become a part of their daily life where they can meet their need

    immediately and with convenience. These mall has made their life

    easier and with the unique services they have created a separate image

    in the minds of the customers. Lastly I want to thank the people who

    had supported me in the whole process and my special thanks to my

    Internal & external guide for their kind support and also to the

    customers for their co operation which helped me in completing my

    research work..

    4

  • 8/6/2019 Vicky Project 111

    5/61

  • 8/6/2019 Vicky Project 111

    6/61

    CONTENTS

    CHAPTER 1: Introduction

    1.1 Introduction

    1.2 Objective of the study

    1.3 Scope of the study

    1.4 Relevance of the study

    1.5 Methodology adopted

    1.6 Organizational profile

    CHAPTER 2: Literature Review

    CHAPTER 3: Analysis & interpretation of data

    CHAPTER 4: Conclusion

    1.1 Findings

    1.2 Conclusion

    1.3 Suggestions

    Bibliography

    6

  • 8/6/2019 Vicky Project 111

    7/61

    CHAPTER 1

    Introduction

    7

  • 8/6/2019 Vicky Project 111

    8/61

    INTRODUCTION

    Retail is a hot word now days. Now you can hear this word from the

    mouth of everybody. But still the word is not clear to so many people.

    Many people shop from mall environment but they dont know

    exactly what retail is? Even many employees those who works in

    retail field they also dont know exactly what retail is and what is the

    concept of retailing and how it originated and what are the future

    prospects of retail in India? The word retail has been derived from the

    French word retailer, which means to cut off a piece or break the

    bulk. Otherwise, it is the first point of customer contact. Even now

    also 95%of Indian retail market is unorganized and only 5% is

    organized. In un-organized retail there is less merchandise the product

    line and the depth is very narrow. . Due to the change in lifestyle and

    living pattern also rising of the disposable incomes the current

    customers are getting more sophisticated and also service oriented.

    Today they dont want only the items that will satisfy their need they

    also see how much it will add the value.

    8

  • 8/6/2019 Vicky Project 111

    9/61

    RETAIL GLOBAL SCENARIO

    In the year 2000 the global retail market was 8144.2billion$ and

    during the year 2009 it will be around12104.00billion$.The united

    state of America dominates the world retail market and accounts

    for32.3% of the global retailing group. Europe generates30.8%, Asia

    pacific25.6% and the rest of the world11.20%.In the world Wal-Mart

    is regarded as the top retailer having different format. Following table

    shows 15 largest retailer of the world.

    The significance of retail is important not only for the reason that it

    contributes towards various economy but also for the fact that it

    contributes towards the employment also. In country like India where

    retail is a new concept also we can find6-7% ofthe employment.

    Share of retailing in total employment in selected

    country:

    Country Share of retail in total

    employment

    India 6-7%

    China 6%

    Poland 12%

    Brazil 15%

    U.S.A 11.7

    Korea 18%

    U.K 11%

    9

  • 8/6/2019 Vicky Project 111

    10/61

    The worlds biggest employer:

    Global rank Retailer Number of employee

    1 Wal-mart 17 00 000

    314 McDonalds 438000

    22 Carrefour 430000

    82 Target 292000

    67 Kroger 289000

    34 Home depot 273000

    132 Sears Roebuck 247000

    54 Tesco 242980

    105 Albert sons 241000

    42 Metro 208616

    RETAIL INDIAN SCENARIO

    10

  • 8/6/2019 Vicky Project 111

    11/61

    Indian Retail Industry is ranked among the ten

    largest retail markets in the world. The Indian consumer in terms of

    Choice Preference, Value for Money and the emergence of

    organized retail formats have transformed the face of Retailing in

    India. Today India has the highest shop density in the world and the

    present retail market in India is estimated to be US$ 200 billion of

    which only 3% (around US$ 64 billion) is in the organized Sector.

    With the organized retail segment growing revenues from the sector

    are expected to triple from the current US$ 7.7 billion to US$ 24

    billion by 2010. The share of modern retail is likely to grow from its

    current 3 per cent to15-20 percent over the next decade. 85 per cent of

    organized retailing is taking place in Indias urban areas while 66 per

    cent of it taking place in Indias 6 main cities alone. The growth is

    much faster in south India than in northern states. The total retail

    market in south India is $94 billion and of this organized retail is $8.5

    billion.

    organised

    un-organised

    11

  • 8/6/2019 Vicky Project 111

    12/61

    Future Group Company Profile

    Future Group is Indias leading business group that caters to the

    entire Indian consumption space. Led by Mr. Kishore Biyani, theFuture Group operates through six verticals: Retail, Capital,

    Brands, Space, Media and Logistics.

    Apart from Pantaloon Retail, the groups presence in the retail

    space is complemented by group companies, Indus League

    Clothing, which owns leading apparel brands like Indigo Nation,Scullers and Urban Yoga, and Galaxy Entertainment Limited that

    operates Bowling Co, Sports Bar, F123 and Brew Bar.

    The groups joint venture partners include French retailer ETAM

    group, US-based stationary products retailer, Staples and UK-based

    Lee Cooper. Group Company, Planet Retail, owns and operates the

    franchisee of international brands like Marks & Spencer; Next,

    Dagenhams and Guess in India. The groups Indian joint venture

    partners include, Manipal Healthcare, Talwalkars, Blue Foods and

    Liberty Shoes.

    Future Group Manifesto

    Future the word which signifies optimism, growth,

    achievement, strength, beauty, rewards and perfection. Future

    encourages us to explore areas yet unexplored, write rules yet

    unwritten; create new opportunities and new successes. To strive

    12

  • 8/6/2019 Vicky Project 111

    13/61

    for a glorious future brings to us our strength, our ability to learn,

    unlearn and re-learn our ability to evolve.

    We, in Future Group, will not wait for the Future to unfold itself

    but create future scenarios in the consumer space and facilitate

    consumption because consumption is development. Thereby, we

    will effect socio-economic development for our customers,

    employees, shareholders, associates and partners. Rewrite rules,

    Retain values.

    Future Group Vision

    Future Group shall deliver Everything, Everywhere, Every time for

    Every Indian Consumer in the most profitable manner.

    Future Group Mission

    - We share the vision and belief that our customers and

    stakeholders shall be served only by creating and executing future

    scenarios in the consumption space leading to economic

    development.

    - We will be the trendsetters in evolving delivery formats, creating

    retail realty, making consumption affordable for all customer

    segments for classes and for masses.

    - We shall infuse Indian brands with confidence and renewed

    ambition.

    13

  • 8/6/2019 Vicky Project 111

    14/61

    - We shall be efficient, cost- conscious and committed to quality in

    whatever we do.

    - We shall ensure that our positive attitude, sincerity, humility and

    united determination shall be the driving force to make us

    successful.

    Core values

    - Indian: confidence

    Core values

    - Indian: confidence in ourselves.

    - Leadership: to be a leader, both in thought and business.

    - Respect & Humility: to respect every individual and be humble in

    our conduct.

    - Introspection: leading to purposeful thinking.

    - Openness: to be open and receptive to new ideas, knowledge and

    information.

    - Valuing and Nurturing Relationships: to build long term

    relationships.

    - Simplicity & Positivity: Simplicity and Positivity in our thought,

    business and action.

    - Adaptability: to be flexible and adaptable, to meet challenges.

    14

  • 8/6/2019 Vicky Project 111

    15/61

    - Flow: to respect and understand the universal laws of nature.

    Board of Directors

    Managing Director

    15

  • 8/6/2019 Vicky Project 111

    16/61

    Kishore Biyani is the Chief Executive Officer of Future Group and

    Managing Director, Pantaloon Retail India Ltd. He started off his

    entrepreneurial career with manufacturing and distribution of branded

    mens wear products. As the CEO of Future Group, Kishore Biyanileads the groups presence across the Indian consumption space.

    FUTURE GROUP

    We are best placed to capture the story of the great Consumer.

    We are moving beyond retail.

    We will dominate the entire consumer space.

    16

  • 8/6/2019 Vicky Project 111

    17/61

    We will provide everything, everywhere, every time for every

    Indian consumer in the most profitablemanner

    So that every time a customer needs anything, anywhere it will beavailable through us. Our vision also to satisfy whatever there want,

    we must fulfill it.

    OBJECTIVE OF THE STUDY

    1. Whether they know about the green card facility.

    2. Whether green card has helped the customers to gain the desiresatisfaction from shopping in pantaloon.

    17

  • 8/6/2019 Vicky Project 111

    18/61

    3. To make the people know about the green card facility andmotivate them to open a green card.

    4. To make the customers know about the different benefits theycan get from the green card.

    5. To know how the service industries really survives in the marketby their service orientation towards their customers.

    6. First and foremost objective is to know the buying pattern ofpeople of Bhubaneswar.

    7. To know how much people shop with green card and withoutgreen card.

    8. To know the Internal and External influencers in the time ofpurchasing.

    9. To know daily needs and wants.

    10.To know the brand preference of the customer.

    11.To know the quality of items which is available in here.12.To know the perception of the consumers about the green card13.To know which makes customer more delight to shop.

    SCOPE OF THE STUDY

    1. To know the reality of the service industry.

    2. To know the strategies implemented in pantaloon to improve the

    sales and customer satisfaction.

    18

  • 8/6/2019 Vicky Project 111

    19/61

    3. To know how to treat your customers and how to tackle them

    when necessary.

    4. To know about different kinds of customers and their behavioral

    pattern.

    RELEVANCE OF THE STUDY

    The relevance of the study was to see the impact of green card on the

    business of Pantaloon. The insertion of the green card facility has

    added an extra benefit to attract new customers to avail the facilities

    of pantaloon during the seasons. This had helped pantaloon to create

    19

  • 8/6/2019 Vicky Project 111

    20/61

    more customers in return helped pantaloon to generate more revenue

    in the same process helped improve his status in the market. People

    from different background are becoming a part of pantaloon through

    availing the green card facility.

    Green card has helped the customers to get discounts on their favorite

    brands and apparels which they can get at the off seasons and

    aswellas during the festive seasons. Through availing this green card

    they are being informed through SMS about the discount they can

    avail.

    This is a unique service provided by pantaloon other than theircompetitors and this has become their USP. So from the above study I

    found that green card has positively effected the business of

    pantaloon and I hope it will do in the future also.

    RESEARCH METHODOLOGY

    SOURCES OF DATA: I have used both primary and secondary

    data for completing my project.

    METHOD: The method I have used is questionnaire and

    observation at the store.

    20

  • 8/6/2019 Vicky Project 111

    21/61

    OBSERVATION QUESTIONNAIRE

    SAMPLING: I have used random sampling method.

    SAMPLE SIZE: For primary data collection I have taken a sample

    size of 100.

    FIELD LOCATION: All my fieldwork is done in Pantaloon atBhubaneswar, Orissa.

    OUR MISSION

    We share the vision and belief that by improving our performance

    through INNOVATIVE SPIRIT AND DEDICATION, We shall

    serve our customers and holders and stake holders satisfactorily.

    21

    DATA COLLECTION

    METHOD

  • 8/6/2019 Vicky Project 111

    22/61

    We shall infuse Indian brands with confidence and renewed

    ambition.

    We shall be efficient, cost- conscious and committed to quality inwhatever we do.

    We shall ensure that our positive attitude, sincerity, humility and

    united determination shall be the driving force to make us successful.

    Core Values:

    Indianans: confidence in ourselves.

    Leadership: to be a leader, both in thought and business.

    Respect & Humility: to respect every individual and be honour

    in our conduct Introspection: leading to purposeful thinking.

    Openness: to be open and receptive to new ideas, knowledge

    and happiness.

    Valuing and Nurturing Relationships: to build long term

    relationship.

    Simplicity & Positivist: Simplicity and positivist in our

    Business and actions.

    Major Milestones

    1987 :Company incorporated as Manz Wear Private Limited. Launch

    of Pantaloons trouser, Indias first formal trouser brand.

    22

  • 8/6/2019 Vicky Project 111

    23/61

    1991 : Launch of BARE, the Indian jeans brand.

    1992 : Initial public offer (IPO) was made in the month of

    May.

    1994 : The Pantaloon Shoppe exclusive menswear store in

    franchisee format launched across the nation. The company starts

    the distribution of branded garments through multi-brand retail outlets

    across the nation.

    1995 : John Miller Formal shirt brand launched.

    1997 : Pantaloons Indias family store launched in Kolkata.

    2001 : Big Bazaar, Is se sasta aur accha kahi nahin - Indias first

    hypermarket chain launched.

    2002 : Food Bazaar, the supermarket chain is launched.

    2004 : Central Shop, Eat, Celebrate in the Heart of Our City -

    Indias first seamless mall is launched in Bangalore.

    2005 : Fashion Station - the popular fashion chain is launched

    All a little larger - exclusive stores for plus-size individuals is

    Launched.

    2006 : Future Capital Holdings, the companys financial

    arm launches Real estate funds Kshitij and Horizon and private

    equity fun.Indivision. Plans forays into insurance and consumer

    credit.

    .

    23

  • 8/6/2019 Vicky Project 111

    24/61

    Product and services

    The delivery formats that belong to the company and its

    partners.

    1 pantaloons

    2 Central

    24

  • 8/6/2019 Vicky Project 111

    25/61

    3 Big Bazaar

    4 Food Bazaar

    5 Fashion Station

    6 All7 Chamois

    8 Fuel

    9 Books, Stationery and Music

    10 Communications

    11 Wellness

    12 E-tailing

    13 Home Solution Retail

    14 E-ZONE

    15 Indus league- Stores

    16 JV With liberty

    Big Bazaar

    if value for money is what drives your purchase; there can be

    no better place for you other than Big Bazaar

    Blue sky

    Accessories like never before....get the best in sunglasses and

    watches at your kind of prices.

    Central

    A showcase, seamless mall for all your needs. Located in the

    heart of your city, Central invites you to Shop, Eat, and

    Celebrate.

    Fashion Station

    Fashion Station takes fashion a notch higher in the value

    segment... for the ones who have an eye for it.

    Gini and Jony is a lifestyle brand with a radical approach

    25

  • 8/6/2019 Vicky Project 111

    26/61

    to kids fashion. The brand caters to an age group of 2 to 16

    years, that is uber chic, style conscious and stresses on a

    head to toe fashion concept.

    ORGANISATIONAL PROFILE

    Pantaloon Retail (India) Limited, is India's leading

    retail company with presence across multiple lines of

    businesses. The company owns and manages multiple retail

    formats that cater to a wide cross-section of the Indian society

    and is able to capture almost the entire consumption basket of

    the Indian consumer. Headquartered in Mumbai (Bombay), the

    company operates through 5 million square feet of retail space,

    has over 331 stores across 40 cities in India and employs over

    17,000 people.

    The companys leading formats include

    Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely

    Indian hypermarket chain, Food Bazaar, a supermarket chain,

    blends the look, touch and feel of Indian bazaars with aspects

    of modern retail like choice, convenience and quality and

    Central, a chain of seamless destination malls. Some of its

    other formats include, Depot, Shoe Factory, Brand Factory,

    Blue Sky, Fashion Station, all, Top 10, m-Bazaar and Star and

    Sitara. The company also operates an online portal,

    futurebazaar.com.

    26

  • 8/6/2019 Vicky Project 111

    27/61

    A subsidiary company, Home Solutions Retail

    (India) Limited, operates Home Town, a large-format home

    solutions store, Collection , selling home furniture products

    and E-Zone focused on catering to the consumer electronics

    segment.

    Pantaloon Retail was recently awarded the

    International Retailer of the Year 2007 by the US-based

    National Retail Federation (NRF) and the Emerging Market

    Retailer of the Year 2007 at the World Retail Congress held in

    Barcelona. Pantaloon Retail is the flagship company of Future

    Group, a business group catering to the entire Indian

    consumption space

    The company was first to launch a hyper market in India

    with Big Bazaar.

    It is a part of future group venture.

    Mr. Kishore Biyani is the M.D of Pantaloon Retail India

    Ltd.

    It has been awarded as the most admired retail company

    of 2007& 2008

    In 2006 it got the award of Asia Pacific best of the best

    retailer

    27

  • 8/6/2019 Vicky Project 111

    28/61

    Pantaloons in Bhubaneswar city is situated near Trupti

    filling station at saheed Nagar.

    Pantaloon launched its 2nd largest store in Bhubaneswar of

    the country.

    Aiming of extra 10% market share by 2009.

    The company is planning invest around Rs. 150cr. for

    home town-Kishore Biyani, M.D. of Pantaloon.

    Pantaloon store will become preferred destination for

    fashion conscious people of the city-Sandeep Marwah,

    East Zone operation head.

    The company held the advantage as it has its own 17

    brands in lifestyle segment which would be sold in the

    store.

    28

  • 8/6/2019 Vicky Project 111

    29/61

    The store was 35th unit spreading across 16 cities of the

    country-Sanjeev Agrawal, CEO of PRIL.

    PRODUCT MIX It is the set of all product and items of a particular

    seller offer for sale. It consists of various product lines.

    Pants, shirts, sharee, salwar , Rice, pulses, wheat,

    sugar TV, Laptops, DVD player, Freeze, washing machine,

    mobile , Shoe, watches, sunglass Utensils, antique goods,

    Cosmetics etc.

    Ladies Wear

    Top wear, bottom wear, jeans, shirts, trousers, 3-quarter,

    shorts, T-shirts, cargos

    Brands

    Party Wear: - Honey, 109 & ANNABELLE.

    Ethnic Wear: - Rangmanch, Akriti, Trisha, Biba.

    Casual Wear - Ajile, Rig, UMM, Honey, Bare, scullers, Pepe

    jeans, Lee-cooper, Levis, Jealous, Upper class, Spykar, Urban

    Yoga.

    Formal Wear - Annabelle, Scullers,Lombard,Urbana, F factor,

    Turtel.

    Ladies Accessories

    Belts, Jewellery (earrings, necklace), watches, hand bags

    29

  • 8/6/2019 Vicky Project 111

    30/61

    All for plus size Women

    Formal Top Wear, Bottom Wear

    Casual T-shirts, Kurtas, cargos, Jeans.

    Mens Apparel

    Shirts, Trousers, Casual Shirts, Casual Trousers, Jeans, Cargos,

    3-quarter, shorts, T-shirts, Short shirts, Suits & Blazer, Kurtas,

    Pajamas, Long Kurtas, Ethnic Wear.

    Brands

    Formal Wear John Miller, Lombard, Turtle, Indigo Nation,

    Urbana, Scullers.

    Casual Wear -Rig, Bare denim, UMM, JM sports (PNT), Pepe,

    Indus league (Urbana, Indigo-nation, scullers, Reebok, Nike,

    agile, Lee, Lee-Cooper, Levis, CELIO

    Ethnic Wear Manyavar & Akriti

    Party Wear Turtle & F FACTOR

    Mens Accessories

    Hanky, hand bags, purse, belt, Undergarments

    Brands

    John Miller, Tommy Hilfiger, Jockey, Turtle, Rig Borne, Levis.

    Sports Planet

    30

  • 8/6/2019 Vicky Project 111

    31/61

    T-shirts (Polo Neck, Round Neck, V-Neck), Loose paints, 3-

    quartes, caps, shoes, shocks, track paints, track suits,

    swimming costume, Tennis Racket, Badminton racket, Bats,

    Wrist band

    Brands

    Puma, Reebok, Addidas, Nike, Canvass,, Ajile

    Foot Wear

    Shoes, shocks, sandals, slippers

    Brands

    Mens Lee-Cooper, ID, Liberty,, JKM, woodland,

    Ladys class apart, Catwalk, Figares, Filex, Liberty, Torreny,

    Hype, lady Comfort, Lee-Cooper, Mardigass,

    E-Zone

    1. Experience Zone

    Television (CTV, LCD), Music System, Home Theatre, Multi

    Media Speaker.

    Brands

    LG, Sony, Samsung, Philips, Onida, Koryo, Sansui (PNT

    Brands) Jamo, Onkio, Yamaha.

    2. Liberation Zone

    31

  • 8/6/2019 Vicky Project 111

    32/61

    I pod, MP3 Players, Cameras (Digital, Handicam), Mobile,

    Mobile accessories9Pen Drive, batteries, ear Phone), laptops,

    Printers, Game

    Brands

    Apple, Sony, Cannon, JVC, Polaroid, Nokia, Panasonic, Hp,

    Acer, Lenovo, Sahara, X-box 360

    3. Home Zone

    Television (LCD, CRV), Refrigerator, Microwave Oven, Washing

    Machine, Air Conditioner, Iron, Mixer Grinder, Coffee Maker,

    Water Purifier, Ladies Shaver, Laptops

    Brands

    LG, Samsung, Hitachi, Whirlpool, Koryo, Bajaj, Murphie

    Recharge, Eureka-Phoebes, Maharaja, Sensei, Koryo

    5. Kids & Infants

    T-Shirts, Set (Top Wear, Bottom Wear), shirts (Long, short),

    Trousers, 3-quarter, cargos, Dungarees, Kurtas, Pajamas,

    frocks, Ghagra choli.

    Brands

    Chalk, bare, Akriti, Liliput, Ginny & Johnny, Levis, Barbie,

    Cartoon Network,

    6. Infant Necessities

    32

  • 8/6/2019 Vicky Project 111

    33/61

    Feeding bottles, Training Cups, Dippers, Wet Wipes, baby

    carrier, baby outgoing bags, oil cloth, baby bed sheet, baby

    potty, carry cord, soap bag, mitten and batten set, Gel teether,

    milk powder, container, gel teether, Milk Powder Container,

    Cap, Medicine Dropper, Sipper Cup, Shoes, Shocks, bottle

    wash, clothing detergent, Pram, baby car, walker, High Chairs,

    Bouncer, Steam Sterilizer, Bottle Warmer, Comb, Bath Tub

    7. Toys

    Creative, Infant, Soft Toys, Dolls, Car (battery operated and

    manual), Board games

    8. Mela (for Home Dcor Items)

    Bed Linen, Bath towels, Bed Cover, Bed sheet, Table Cover,

    9. Home Dcor

    Crockery items (glass, bowls, mugs, dinning set, coffee set),

    vases, articles, Images, paintings, Lamp Stands, decorative

    stones, room freshener.

    Product class

    A group of products having a certain coherence or function.

    Garments, Grocery, Apparels, Home & personnel lifestyle, E-

    zone, Product line

    A group of products within the product class

    that are closely related

    33

  • 8/6/2019 Vicky Project 111

    34/61

    GARMENTSSOAP

    Louis Philippe LuxUMM Liril

    scullers DoveLombard RexonaJohn Millar peersTurtleBARE DENIMLEVISPEPE JEANS

    Some of the milestones that Pantaloons

    has achieved over the years are:

    1997 Pantaloons opens its first store at Gariahat in

    Kolkata

    2001 Pantaloons launches the sixth store and establishes

    its presence across all four regions of the country

    34

  • 8/6/2019 Vicky Project 111

    35/61

    2003 Pantaloons gets exclusive rights for official cricket

    merchandise for the ICC World Cup

    2004 - Pantaloons bags exclusive license in India for the

    international brand UMM (Underground Music Movement)

    from Moda Musica, Italy

    2006 - Bipasha Basu and Zayed Khan become celebrity

    endorsers

    2007 Pantaloons becomes the title sponsor for Femina

    Miss India Contest; the association will continue till 2009

    March 2007 - Launches 7 new stores in a single month,

    including the largest one - 80000 sq.ft at Kakurgachi,

    kolkata

    August 2007 - The stores in Kolkata create a record in

    fashion retail by billing Rs. 3 Cr in a single day.

    Pantaloons have also made exclusive movie merchandisefor films like Na Tum Jano Na Hum, Main Prem Ki Diwani

    Hoon, Kya Kool Hain Hum, Krrish and Ta Ra Rum Pum.

    Over the years, the customer recognizes Pantaloons as a store

    that stands for Fresh Fashion and represents A Fresh Look,

    Feel & Attitude!

    Pantaloons have consistently kept its imagery as a fashion

    trendsetter. This is consistently driven in both the store fashion

    merchandise that is available at the stores and the imagery

    that is created for the brand.

    History of Pantaloon

    35

    http://news.moneycontrol.com/india/news/pressmarket/pantaloonsfreshfashionfashionstore/pantaloonscompletes10yrsfashiontrendsindia/market/stocks/article/302996http://news.moneycontrol.com/india/news/pressmarket/pantaloonsfreshfashionfashionstore/pantaloonscompletes10yrsfashiontrendsindia/market/stocks/article/302996
  • 8/6/2019 Vicky Project 111

    36/61

    Pantaloon Retail (India) Limited was incorporated on 12

    October 1987 as Manz Wear Private Limited; converted into a

    public limited company on 20 September 1991; and on 25

    September 1992 the name was changed to Pantaloon Fashions

    (India) Limited. At the same time it went public and today it

    has approximately 14,000 shareholders. It later changed its

    name to Pantaloon Retail (India) Limited on 7 July 1999.

    Pantaloon Retail (India) Limited, is Indias

    leading retailer that operates multiple retail formats in both the

    value and lifestyle segment of the Indian consumer marker.

    Headquartered in Mumbai (Bombay), the company operates

    over 5 million square feet of retail space, has over 450 stores

    across 40 cities in India and employs over 18,000 people.

    36

  • 8/6/2019 Vicky Project 111

    37/61

    CHAPTER 2

    Literature Review

    Marketing is the process by which companies create customer interestin goods or services. It generates the strategy that underlies salestechniques, business communication, and business developments. It is

    an integrated process through which companies build strong customerrelationships and creates value for their customers and for themselves.

    Marketing is used to identify the customer, to satisfy the customer,and to keep the customer. With the customer as the focus of itsactivities, it can be concluded that marketing management is one ofthe major components ofbusiness management. Marketing evolved tomeet the stasis in developing new markets caused by mature marketsand overcapacities in the last 2-3 centuries. The adoption ofmarketing strategies requires businesses to shift their focus from

    37

    http://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Outline_of_business_managementhttp://en.wikipedia.org/wiki/Mature_markethttp://en.wikipedia.org/wiki/Overcapacityhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Outline_of_business_managementhttp://en.wikipedia.org/wiki/Mature_markethttp://en.wikipedia.org/wiki/Overcapacity
  • 8/6/2019 Vicky Project 111

    38/61

    production to the perceived needs and wants of their customers as themeans of stayingprofitable.

    The term marketing conceptholds that achieving organizational goals

    depends on knowing the needs and wants of target markets anddelivering the desired satisfactions.It proposes that in order to satisfyits organizational objectives, an organization should anticipate theneeds and wants of consumers and satisfy these more effectively thancompetitors.

    SERVICE IS ANY ACT OR PERFORMANCE THAT ONE PARTY

    CAN OFFER TO ANOTHER THAT IS ESSENTIALLY

    INTANGIBLE AND DOES NOT RESULT IN ANY OWNERSHIP

    The Service marketing mix involves analyzing the 7p of marketing

    involving, Product, Price, Place, Promotion, Physical Evidence,

    Process and People.

    People

    An essential ingredient to any service provision is the use ofappropriate staff and people. Recruiting the right staff and trainingthem appropriately in the delivery of their service is essential if the

    organization wants to obtain a form of competitive advantage.Consumers make judgments and deliver perceptions of the service based on the employees they interact with. Staff should have theappropriate interpersonal skills, attitude, and service knowledge to

    provide the service that consumers are paying for. Many Britishorganizations aim to apply for the Investors in People accreditation,which tells consumers that staffs are taken care off by the companyand they are trained to certain standards.

    Process

    38

    http://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Target_marketshttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Target_markets
  • 8/6/2019 Vicky Project 111

    39/61

    Refers to the systems used to assist the organization in delivering theservice. Imagine you walk into Burger King and you order a WhopperMeal and you get it delivered within 2 minutes. What was the processthat allowed you to obtain an efficient service delivery? Banks thatsend out Credit Cards automatically when their customers old onehas expired again require an efficient process to identify expiry datesand renewal. An efficient service that replaces old credit cards willfoster consumer loyalty and confidence in the company.

    Physical Evidence

    Where is the service being delivered? Physical Evidence is theelement of the service mix which allows the consumer again to make

    judgments on the organization. If you walk into a restaurant yourexpectations are of a clean, friendly environment. On an aircraft ifyou travel first class you expect enough room to be able to lay down!Physical evidence is an essential ingredient of the service mix;consumers will make perceptions based on their sight of the service

    provision which will have an impact on the organizations perceptualplan of the service

    The Characteristics of a service that are:

    (1) Lack of ownership

    (2) Intangibility

    (3) Inseparability

    (4) Perishability

    (5) Heterogeneity.

    39

  • 8/6/2019 Vicky Project 111

    40/61

    CHAPTER 3

    Analysis & Interpretation of

    data.

    40

  • 8/6/2019 Vicky Project 111

    41/61

    Segmentation of Pantaloons

    Segment the market on the basis of Demographic

    Age & Sex

    Under such concern pantaloon BBSR provide different

    material to different age group people like

    Mens formal

    Mens causal

    Mens Suits &Blazer

    Mens party & Ethnic

    41

  • 8/6/2019 Vicky Project 111

    42/61

    Mens active wear

    Womens casual

    Womens formal

    womens ethnic

    womens young fashion

    womens party wear

    kids wear

    toys

    Infants

    on the basis of income

    TARGETING

    The way of divide the product as segmentation, analyzing

    the product and its positioning to a class is called

    targeting.

    Selecting the segments:

    Single segment concentration

    Selective specialization

    42

  • 8/6/2019 Vicky Project 111

    43/61

    Product specialization

    As single segment concentration all the products of

    pantaloon are preparing for only high income class.

    As market specialization it fulfills all types of demand for

    the youth. It provides both simple as formal and

    fashionable with variety of style, targeting to youth.

    Positioning of pantaloon

    PRIL positioned mainly through hoarding, print media,

    electronics media

    It creates position in target customer mind through

    providing different service.

    They introduced Future T.V in their malls. Green card

    membership.

    Freshness guaranteed

    It signals toward the emergency of fresh quality.

    Fashion has to be always new, fresh vibrant and different

    which is providing by pantaloon.

    They positioned in the customer mind that we areproviding quality & value for money that is our guarantee.

    43

  • 8/6/2019 Vicky Project 111

    44/61

    Punch line of pantaloons

    0.1Green Card0.1.1 According to Pantaloons Green Card Program Your Green Card is

    your passport to a whole new world of exclusive benefitsand privileges.

    Instant discount* for every time you shop atPantaloons

    Exclusive shopping days to get hold of latestmerchandise Regular updates on collections and promosvia catalogues, sms and email Special invites to the most happening events Extended exchange periods and

    complimentary drops for alterations Exclusive billing counters and much mor

    1 Star Members

    Gift Voucher worth Rs. 200

    3 Star Members

    5% discount on every

    44

  • 8/6/2019 Vicky Project 111

    45/61

    on enrolment. purchase..

    5 Star Members

    An exclusive 7.5% discounton every purchase..

    7 Star Members

    A whopping 10%discount on everypurchase

    Membership Validity

    1 Star card is valid for a period of 2 year from the date of

    enrolment. 3,5 and 7 star cards are valid for a period of one

    year from the date of upgrad.

    Membership Renewal

    Purchase worth Rs 8000/- within 2 year of card issue date and

    retain a 1 star status.

    45

  • 8/6/2019 Vicky Project 111

    46/61

    Purchase worth Rs 8000/- within 1 year of card issue date and

    retain a 3 star status.

    Purchase worth Rs 20,000/- within 1 year of card issue dateand retain a 5 star status.

    Purchase worth Rs 40,000/- within 1 year of card issue date

    and retain a 7 star status.

    Benefits 7 Star 5 Star 3 Star 1 Star

    Discounts on allSubsequent

    Purchases

    10% 7.5% 5%

    Gift Voucherworth Rs

    200/- on newenrolment.

    UpgradeEnrolment

    UpgradeKit

    No No No

    Add-on cards toFamily members

    2 2 1 1

    End-of-Seasonsale Preview

    Yes Yes Yes Yes

    Green Channel Yes Yes Yes Yes

    Green Drop Yes all Yes all No No

    46

  • 8/6/2019 Vicky Project 111

    47/61

    Year round

    Year roundexcept End -of Season

    Sale.

    HIERARCHY OF PANTALOON

    The organization hierarchy of pantaloon is as follows.

    47

    SM

    ASM

  • 8/6/2019 Vicky Project 111

    48/61

    1

    CHAPTER 4

    48

    DM

    AGM

    TL

    TM

    TTM

  • 8/6/2019 Vicky Project 111

    49/61

    CONCLUSION

    Analysis and Graphical Representation of Data:-

    1.Do you know anything about green card facility of

    Pantaloons?

    YES 70NO 30

    49

  • 8/6/2019 Vicky Project 111

    50/61

    Green card facility of Pantaloons

    0%

    0%

    70%

    30%

    2. If yes do you have a green card?

    YES 60NO 40

    50

  • 8/6/2019 Vicky Project 111

    51/61

    You have a green card?

    0%0%

    60%

    40%

    3. If no do you like to know something about green

    card?

    YES 40NO 60

    51

  • 8/6/2019 Vicky Project 111

    52/61

    Do you like to know something about

    green card?

    0%0%

    40%

    60%

    4. Do you like the facility provide by green card of

    Pantaloons?

    YES 60

    NO 40

    52

  • 8/6/2019 Vicky Project 111

    53/61

    Do you like the facility provide by green

    card of Pantaloons?

    60%

    40%

    0%0%

    5. Do you get regular update about the new offering of

    green card?

    YES 63

    NO 37

    53

  • 8/6/2019 Vicky Project 111

    54/61

    You get regular update about the new

    offering of green card?

    0%0%

    63%

    37%

    6. Do you get any personal attention by the sales

    person as you are having green card facility?

    YES 90

    NO 10

    54

  • 8/6/2019 Vicky Project 111

    55/61

    Any personal attention by the sales

    person?

    0%0%

    90%

    10%

    7. How you will rate your satisfaction with our service?

    EXCELLENT 18 VERYGOOD 58

    GOOD 20 AVERAGE 03

    55

  • 8/6/2019 Vicky Project 111

    56/61

    Satisfaction with our service

    18%

    59%

    20% 3%

    EXCELL

    VERYG

    GOOD

    AVERA

    8. How you will rate the total facility provided by

    Pantaloons?

    EXCELLENT 27 VERYGOOD 40

    GOOD 23 AVERAGE 10

    56

  • 8/6/2019 Vicky Project 111

    57/61

    Rate of the facility provided by

    Pantaloons....

    27%

    40%

    23%

    10%

    EXCEL

    VERYG

    GOOD

    AVER

    CONCLUSION

    The customers are not influenced by the others , they aretaking their own decisions.

    Customer service at Pantaloons is good but still it has tomake more & more perfect and service oriented.

    57

  • 8/6/2019 Vicky Project 111

    58/61

    Customers are price sensitive , they prefer to buy fromthat place where they will get the maximum discountswith cheaper rates.

    Customer always like to purchase with offers. Likewise,

    sales period offers which was promoted on summerseason.

    A lot many complains are coming about product defectas a result there is more sales return. so as soon aspossible you take care because a large retailer comes tothe market.

    Staffs must attend the customer and not wait forcustomers approach.

    The product range should be increased which gives a

    various range to customers. staffs should behave properly to the customers. Staffs are not very much familiar with the visual

    merchandise. Some of the customers are price conscious, where some

    of them are brand conscious and some of them are verytime conscious.

    If the customers have faced any kind of problem then we

    will try to solve their problem as soon as possible then hewill be our loyal customers. Stocks must be properly arranged in the section. Low range fabrics are not qualitative. Price is high on the basis of quality. Here lady customers plays a vital role to purchase

    product. If they convinceonce than total market we can tap.

    SUGGESTIONS

    58

  • 8/6/2019 Vicky Project 111

    59/61

    It is being concluded that they should implement

    the green card facility to all the products that may

    be the grocery products also.

    The price of the other product that are of its own

    should be reduced a bit.

    Discounts should be provided more to attract new

    customers.

    They should focus more on service and how to

    improvise them further. Green card should be discounted to all the product

    of pantaloons.

    The discount margin should be more.

    Salesman should behave well with the costumer.

    ANNEXURE

    59

  • 8/6/2019 Vicky Project 111

    60/61

    1. Do you know anything about green card facility of

    Pantaloons?

    2. If yes do you have a green card?3. If no do you like to know something about green card?

    4. Do you like the facility provide by green card of

    Pantaloons?

    5. Do you get regular update about the new offering of

    green card?6. Do you get any personal attention by the sales person

    as you are having green card facility?

    7. How you will rate your satisfaction with our service?

    8. How you will rate the total facility provided by

    Pantaloons?

    Bibliography:-

    60

  • 8/6/2019 Vicky Project 111

    61/61

    Retail management-Swapna Pradhan

    It happened in India- by Kishore Biyani

    Websites:-

    www.pantaloon.com

    www.pwc.com

    www.google.com

    http://www.pantaloon.com/http://www.pwc.com/http://www.google.com/http://www.pantaloon.com/http://www.pwc.com/http://www.google.com/