Kris Decoodt

@krrisis

Readiness Friday

Twitter Training

#operationalmodel

1. Digital Marketing TeamGuidance & general content

2. Audience LeadsStrategy per audience, sync with product leads

3. All EmployeesReinforce the messages

#ambassador

Product leadProduct AmbassadorMicrosoft Ambassador

Lead & Reinforce

All employeesMicrosoft Ambassador

Reinforce

Personal Branding

1.Make clear your Microsoft affiliation. 2.Anything can be viewed as an official company

statement. 3.Do support major announcements.4.Protect confidential information. 5.Be honest, accurate & ethical6.Understand the consequences.

* Use your common sense, be relevant, have fun

#guidelines*

you 4 pillars

Observation

Conversation

Inspiration

Conversion

www.twitter.com

you | twitter

your bioyour webyour pictureyour backgroundyour location= your personal branding

add to signature

you | observation Complete your profile

you | observation

who are they?Focus on your audience and interests

why follow them?- ripple effect- get them to be more influential how to find them?- Colleagues, peers x ,@microsoftbe- keyword search, blogoloog- influencer‘s influencers- non-enthusiasts- focus on sources

follow the influencers

you | observation

daily checkmake listsalways follow back (check)Hootsuite | Tweetdeck | Seesmic* | Metrotwit*Engagor**

monitor & manage

*Seesmic & Metrotwit are based on MS technology

** Engagor access is given to the product lead

you | observation

think precedentscan the complainer be satisfied?will issue resolve itself?faq / technical

@microsofthelpt @microsoftvousaide

learn when to say nothing

you | observation

‘D @product owner’ / mailcheck impactlook for answerscontact the influencers contact local sourcesfollow up

escalation procedure

you | conversation

share all that interests you (= network building)

share share share

you | conversation

retweet the local champ/portal(re)tweet at least 3x / weekbe opinionated & be authenticuse (our) hashtags/Cc @microsoftbeRT @someone@someone <-> ‘most definitely @someone’D someoneFF / TGIF / #hirefriday / ...

tweet !

you | conversation link up

#peopletalk

#authenticity

#ourambassadors

How did you really start?

How do you keep an overview? What tools?

How can you have impact/influence? What is your tip?

How do you find/plan time?

#thanks!