TWITTER How to use as a marketingtool Friday, 24 April 2009Monday, 27 April

TWITTERHow to use as a marketingtool

Friday, 24 April 2009Monday, 27 April

Introduction• Students

Ilona Grondman Tessa Neplenbroek Johan Makaske Erik Westerlaken Wilco van het Kamp Wessel Boukema

• Windesheim University of Applied Sciences, Zwolle, The

Netherlands

Monday, 27 April

What is Twitter ?

• Communicate

• Stay in touch

• Main question: what are you doing?

• 140 characters


How to use Twitter ?



Why use Twitter ?

• Updates about yourself

• Examples Eating soup Party Traffic jam Holiday Sharing hot news


History of Twitter

• Idea: Jack Dorsey What are my friends doing? Simple

Twitter found by Obvious Launched august 2006 May 2007 Twitter Incorp. found


Why is Twitter successful ?

• Simplicity

• Possibility of sending messages via different channels For example via SMS, Internetbrowser, Twitter Mobile and the

• Constantly developing new features: Applications for computers Twitter Mobile


Ways to Tweet


TwitPic


Twitter in plain English


Twitter as a marketingtool

• Spreading of offers

• Spreading of news

• Customer services

• Learning about the customer


Developments

• Small businesses find big value in Twitter

• Multinationals are getting more interested CoTweet.com Salesforce.com


(Dis)advantages • Advantages

Reaching the right people (target group) Direct and short communication Cheap High amount of potential receivers (followers)

• Disadvantages Only interested people are following the company Just a small group of people is using Twitter


Twitter users• Telfort (Dutch telecom company)• Heineken• Microsoft• Ford• Pepsi• Barrack Obama• Lance Armstrong (Livestrong)


Heineken


Barack Obama


Ford Automobile Comp.Friday, 24 April 2009Monday, 27 April

The End

Are there any questions ?



Thank you very much for your attention !

Documents

TWITTER How to use as a marketingtool Friday, 24 April 2009Monday, 27 April