TPC BOOKS TOP 10 DIYBOOK MARKETING TOOLSOF 2010

OMAR LUQMAAN-HARRISPARTNER – THE PANTHEON COLLECTIVEWWW.PANTHEONCOLLECTIVE.COMWWW.FACEBOOK.COM/TPCMARKETING

FOREWORDWelcome to TPC Books Inaugural Top 10 Do It Yourself Book Marketing Tools of 2010!

We compiled this list because our mission is to empower and inspire (aspiring) authors like you to take control of your publishing destiny and make your dream come true!

This list, while not exhaustive, is the result of our trial and error from publishing two novels in 12 months.

Also, don’t get too wrapped up in the order. The point is you need to be doing all these things and more to get your book out there!

The Pantheon Collective is (from left) James W. Lewis, Omar Luqmaan-Harris, And Stephanie Casher

WHAT THIS IS ALL ABOUTSaving you time Saving you moneySo you don’t repeat our mistakes So you spend your time and money on things that move booksSo you can be wildly successfulAnd help someone else like we’re helping you!

THE LIST

# 8 BEST SEARCH ENGINE OPTIMIZATION TOOLS

“IT IS NOT THE JOB OF SEARCH ENGINE OPTIMIZATION TO MAKE A PIG FLY. IT IS THE JOB OF THE SEO TO GENETICALLY REENGINEER THE WEB SITE SO THAT IT BECOMES AN EAGLE.” ~BRUCE CLAY

BUT FIRST, WHAT THE #$!@ IS SEO?From wikipedia:Search engine optimization (SEO) is the process of improving the

visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

From webopedia:Short for search engine optimization, the process of increasing the

amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

BASICALLY, IF YOU DON’T HAVE A WEBSITE DO NOT PASS GO/DO NOT COLLECT $200Go back and read our blog on why websites still matter and check out our presentation on the top website building tools of 2010. Both can be found under the resources/marketing 101 tabs on www.pantheoncollective.com/resources/marketing-101

SEO IS ALL ABOUT GETTING FOUND!

Is your website getting found by consumers looking for you?

4 STEPS TO GETTING FOUND ONLINE (FROM HUBSPOT.COM)

1. Find Keywords2. On page SEO3. Off page SEO4. Measure and Analyze

FREE BOOK MARKETING KEYWORD SECRETS REVEALED1. Think like a reader

• How do you find the books you want to read. What search terms do you use? What blogs do you read for info and reviews on these books?

2. Narrow down your genre

• Example: fiction (219 MM results) vs. supernatural suspense (1.5 MM results)3. Play the name game

• It’s not enough for people to find you by name, they need to find different combinations of your name, book title, and subject matter (Example: too many Sellouts online, but SELLOUT interracial gets you to James W. Lewis amazon profile on page 1!)

3. Create author profiles everywhere (for the FREE list of our recommended author profile sites check pantheoncollective.com)

4. Diversify your content• The more things you can tag the better. Your site should have tagged blogs, videos,

pictures, quotes, links, bios, resources, etc.)

HOW SEARCH ENGINES WORK (FROM WEBOPEDIA)Search engines are the key to finding specific information on the vast expanse of the world wide web. Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL. But do you know how search engines work? And do you know what makes some search engines more effective than others? When people use the term search engine in relation to the Web, they are usually referring to the actual search forms that searches through databases of HTML documents, initially gathered by a robot.

There are basically three types of search engines:

•Those that are powered by robots (called crawlers; ants or spiders)

•Those that are powered by human submissions

•Those that are a hybrid of the two

TO CATCH A SPIDER (OR A BOOK BUYER)• So there are these robot spiders crawling over the pages of the

world wide web. They eat words and they never get full. As they eat, they rate and rank and prioritize combinations of words, tags, images, and videos so that when humans search for things they can spit out gazillions of results in a matter of milliseconds.

• On page: Feed these spiders by dropping specific keywords in the page title, URL, headings, and page text of your site. Top keywords from pantheoncollective.com (TPC, pantheon collective, pantheoncollective.com)

• Off page: Get linked back to your site from as many specific sources as possible so that the spiders keep having to crawl back to you. The more trusted the site linking back to you the better.

NOT ALL DATA IS CREATED EQUALSo if you’ve done a good job with your SEO three things will happen:

1.You will show up higher and higher in keyword searches that matter to you and you will have more and more results from all the on page and off page links you’ve built.

• You can monitor this for free2.Your website will have a good to great ranking on website graders because of the quality and diversity of the on-page content and the trust worthiness of the off-page links.

• Also free3.Your on-page traffic will continually (if not perpetually increase).

• Guess what, you can analyze this for free too!

DON’T BELIEVE THE HYPE• There are a zillion company’s online trying to sell

you on the need to pay them to do things you can do yourself with a little time, focus, and persistence.

• Where they get you is the data.

• If you follow the guidance we give you in our Top 10 DIY book marketing tools of 2010 you won’t get got!

MEET OUR 2010 WINNER!

It’s YOU!!!!!

WHY YOU WIN

• Because you have all the tools at your disposal to truly DIY when it comes to SEO!

• Because you have the time, tenacity, and will to make it happen!

• Because you have been empowered by reading this and other resources guiding you in the right direction!

ADDITIONAL RESOURCESSEO/keywords/search engines:• Google them and invest time in reading all the free

information there is out there about what you need to do and how

Analytics:• www.websitegrader.com (free service to check your

website grading)• www.sitemeter.com (provides free website traffic

analytics)• www.googleanalytics.com (a slightly more advanced tool

on website traffic and activity)

THE WINNERS

TUNE IN NEXT WEEK!

#7 BEST DIY BLOGGING TOOLS