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The Semiotic Inspection Method By Omar Sosa Tzec info 502 Human-Centered Research Methods Prof. John Paolillo PhD in Informatics Spring 2013 Overview, Analysis and Critique

The Semiotic Inspection Method - Overview, Analysis and Critique

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Page 1: The Semiotic Inspection Method - Overview, Analysis and Critique

The Semiotic Inspection Method

By Omar Sosa Tzec

info 502Human-Centered Research MethodsProf. John Paolillo

PhD in InformaticsSpring 2013

Overview, Analysis and Critique

Page 2: The Semiotic Inspection Method - Overview, Analysis and Critique

analyzed work

• de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006) The Semiotic Inspection Method

• de Souza, C., Leitão, C., Prates, R., Bim, S., da Silva, E. (2010) Can inspection methods generate valid new knowledge in HCI? The case of semiotic inspection

• Peixoto, D., Prates, R., Resende, R. (2010) Semiotic Inspection Method in the Context of Educational Simulation Games

Page 3: The Semiotic Inspection Method - Overview, Analysis and Critique

“In HCI the purpose of theory-based evaluation methods is to assess the quality of the interfaces and the interaction in the light of a given perspective on human-computer interaction.”

de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006)

Page 4: The Semiotic Inspection Method - Overview, Analysis and Critique

Semiotic Engineering

theory evaluation

Semiotic Inspection Method (SIM)

Communicability Evaluation Method (CEM)

Message

Signs

Metacommunication

Communicability

Communication breakdowns

Page 5: The Semiotic Inspection Method - Overview, Analysis and Critique

ud Interface

Page 6: The Semiotic Inspection Method - Overview, Analysis and Critique

ud Interface

signs

Page 7: The Semiotic Inspection Method - Overview, Analysis and Critique

“Unlike cognitive theories, which have tended to follow a generalization path, semiotic engineering views human-computer interaction as a set of unique and contingent instances of metacommunication from designer-to-user”de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006)

Page 8: The Semiotic Inspection Method - Overview, Analysis and Critique

ud Interface

meta-communication

Page 9: The Semiotic Inspection Method - Overview, Analysis and Critique

“Evaluators using semiotic engineering methods are the ‘producers’ (and reporters) of knowledge referring to unique cases of HCI... Semiotic engineering evaluation methods are qualitative and interpretative.” de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006)

Page 10: The Semiotic Inspection Method - Overview, Analysis and Critique

the metacommunication template

“Here is my [the designer’s] understanding of who you [users] are, what I’ve learned you want or need to do, in which preferred ways, and why. This is the system that I have therefore designed for you, and this is the way you can or should use it in order to fulfill a range of purposes that fall within this view.”

de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006)

Page 11: The Semiotic Inspection Method - Overview, Analysis and Critique

uInterfacesigns

Documentation

signs

Page 12: The Semiotic Inspection Method - Overview, Analysis and Critique

semiotic engineering sign classes

1. Static signs

2.Dynamic signs

3.Metalinguistic signs

de Souza, C., Leitão, C., Prates, R., Bim, S., da Silva, E. (2010)

Page 13: The Semiotic Inspection Method - Overview, Analysis and Critique

steps of the semiotic inspection method

de Souza, C., Leitão, C., Prates, R., Bim, S., da Silva, E. (2010)

Page 14: The Semiotic Inspection Method - Overview, Analysis and Critique

case 1: analysis of feedback on simple css editor

de Souza, C., Leitão, C., Prates, R., Bim, S., da Silva, E. (2010)

Fuente: http://cloud.addictivetips.com/wp-content/uploads/2010/11/Simple-CSS.png

Page 15: The Semiotic Inspection Method - Overview, Analysis and Critique

case 1: validation

EndogenousSources

ExogenousSources

Google GroupsHelp Forum

SCSS GoogleGroups

triangulationsim

sim

Page 16: The Semiotic Inspection Method - Overview, Analysis and Critique

case 1: results

• “It’s important to evoke the perceptible qualities that a configurable object may acquire. These perceptible qualities are effectively signified by ‘iconic’ signs, that is, signs that bring up the firstness of their referent.”

•“The systematic association between parameter values and prototype object qualities [...] is a sign of secondness. [...] The user become skilled in anticipating the correct effects of using conventional symbols.”

•“Once they dominate the symbolic representations that must be used to achieve their specific configuration goals, uses can be said to have learned a conventional configuration language, an unmistakable sign of thirdness.”

Page 18: The Semiotic Inspection Method - Overview, Analysis and Critique

case 2: validation

EndogenousSources

SimSE

triangulationsim

Page 19: The Semiotic Inspection Method - Overview, Analysis and Critique

case 2: results

•It was found that “the consistent use of icons, indices, and symbols that refer to the same feedback (redundancy) may improve the designer metacommunication.

•This study reaffirms the “importance of the perceptible change of the iconic representation of the elements after changing of their attributes [in the game].”

•It’s important to take in count the “correct visual effect of the indices [in the game].”

•It’s also important to take in count “an explicit and consistent symbolic representation of partial results and strategies used to calculate them [in the game] could improve the feedback [from the game].”

Page 20: The Semiotic Inspection Method - Overview, Analysis and Critique

analysis

1. SIM vs. cognitive approaches

2. Consistency/relevance of the triad icon-index-symbol

3. Human-centered research method for HCI

4. Contribution to development of design competences*

5. Expansion on design/evaluation of GUI

* Nelson & Stolterman, 2012

Page 21: The Semiotic Inspection Method - Overview, Analysis and Critique

limitations (based on analyzed work)

1. Possible theoretical barrier

2. Expertise vs. development of researcher’s repertoire*

3. Resources

4. Validation through “triangulation” as a factor of error

5. Adaptation to other styles of interaction

* Schön, 1987

Page 22: The Semiotic Inspection Method - Overview, Analysis and Critique

integration/expansion

MetalinguisticSigns

sim

ContentAnalysis

Communication in the context of designers and technical communicators

Page 23: The Semiotic Inspection Method - Overview, Analysis and Critique

integration/expansion

Observation/Ethnomethodology

DynamicSigns

sim HCI, Design, and the everyday life and decision-making

Page 24: The Semiotic Inspection Method - Overview, Analysis and Critique

integration/expansion

DynamicSigns

sim

Styles of interaction beyond the GUI

observation

StaticSigns