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MAREESHA EDUCON, INDIA Educate. Endeavor. Elevate.
“Learning is not compulsory…neither is survival”. ~ J. Edwards Deming
According to authors and references, situation pre-2005:
“It would appear that at present, marketing is at best executed on an ad-hoc basis … when
higher education institutions use the term marketing, they actually mean promotion – brochures,
direct mail, advertising, PR efforts, etc...The sustained myth that surrounds institutions is that
branding is not needed when the institution has a solid reputation and long tradition…”
Recruitment FunnelUnderstanding the Recruitment Sequence
SUSPECTSPROSPECTSINQUIRIES
APPLICANTSACCEPTED APPLICANTSENROLLED STUDENTS
ALUMNI
The Rationale.
Will this funnel be filled & refilled automatically?#JustAsking
The People.
Post 2005, Student Recruitment Agents became an excellent support mechanism for
supplementary in-country activity in countries where the universities are active – profile
raising, local advertising, arrange counselling sessions, school visits among other things.
Agents are also low cost point of entry to markets where the universities have no
established presence for - market discovery, brand establishment and profile raising.
Mareesha Educon supports student recruitment for major universities in
Germany, New Zealand, Sweden, United States ...
What we do? Connect with students Advise on overseas study options Help with application, accommodation and fee payment process Advise and assist with Visa process Provide continued pastoral support i.e. mentoring from current students
Why students approach us? All of the above Direct line to the International Office, clear and prompt information
Agent of a provider means a person (whether within or outside the country) who represents or acts on behalf of the provider, or purports to do so, in dealing with overseas students or intending overseas students.
The Way.
Pivotal to Successful Marketing is the Ability to Effectively Communicate with
Prospects and Applicants using a Variety of Means
Telephone
Written Communications
Social Media & Web Access
At Mareesha Educon, we have them all – from automated emails to telecalling,
infographics to personal counseling, from facebook to instagram, from website to
google hangouts, from seminars to webinars .
We are updated. We utilize technology. However, we don’t forget to add the regal
touch of human experience in every transaction that we do. This is our strength.
The Me.
Sudha Thangaraj, the founder-director of Mareesha Educon, leads
the organization with her rich experience and impeccable
credentials in the field of education, counseling and international
marketing. Sudha’s commendable connect with the student-parent
communities blended with her ability to assess and understand
student needs has made her one of the most sought-after student
counselors in the country.
Mareesha Educon, the international education consulting and
career advisory, is Sudha Thangaraj’s first plunge into the world of
business. 'Mareesha’ means a traveler. Students aspire to travel to
an international destination for higher studies. We enable it. We
empower them.
Mareesha Educon69, Block S, Sector 49
Uppal South End, Sohna Road Gurgaon. Haryana 122018. India
[T]: +91.124.436.8031 [M]: +91 .837.392.9167
[email protected]://twitter.com/mareeshaedu FACEBOOKhttp://www.facebook.com/mareeshaedu
The Place.
