PowerPoint Presentation
By James Hedgecock
Online vs Newspaper reader figuresAs of February 2014,
independent.co.uk was accessed from 30+ million unique internet
browsers per month and on average 1.3 million unique browsers per
day. Online content from The Independent can be accessed either
through the independent.co.uk website, or through the relatively
new app, which has been billed as their free digital newspaper.As
of January/February 2014 the average number of physical newspapers
in circulation was 66,576, with just over 99% of copies being sold
in the UK.
Links/partnerships with other institutionsThe Independent is
owned by the media conglomerate Independent News & Media plc
based in Dublin, Ireland.It owns numerous national newspapers in
Ireland and the United Kingdom, as well as being the second biggest
newspaper publisher in South Africa.INM also has a stake in a
newspaper publisher in Australia and New Zealand, and has
previously entered the Indian market although no longer owns any
shares in Indian companies.Overall it owns over 200 print titles,
more than 130 radio stations, 100+ websites and a number of
billboards, and is among the top press companies in five different
countries.The company formerly owned half of the second largest
cable TV network in Ireland.It has also held shares in an internet
service provider and an electronic payment and telecoms
operator.The Independent also partners with companies offering
services such as searching for houses for sale (Zoopla), interior
design (Homes & Property), local tradespeople (Rated People)
and mortgage advice (L&C).
Layout/presentation of online version
Links to sections with articles on particular topicsMajor
stories shown towards top of home pageAdvertisements
New mobile edition app featured
Layout contd
Long and thin homepage designed to be scrolled up and
downArticles each have photographs so can quickly be glanced at
without having to read details straight awayStories tagged with
topic grouped together, so articles on the same subject can be
found easily Links to services offered by companies partnering with
The Independent
Layout contd individual articles
Section path shown to link back to topic areasSocial network
sharing optionsLinks to other current news stories
Links to external content
You may also like these links to other stories related to the
current article being read that the user may be interested in
How audiences use the online newspaperArticles are linked to
from the homepage, or can be searched for from within the website
or through external search engines.When viewing each article, there
is the option to share the story on social networks such as
Facebook, Twitter and google+, as well as through e-mail.There is a
comments section on each article where anyone with an account on
the website can express their views and discuss their opinions with
like-minded (and not-so like-minded) individuals. There are RSS
feeds for each section of the site so that audience members with an
RSS client can receive updates on particular topics as soon as they
are posted.
Following a recent news storyOne current major story that has
had many articles written on the subject by The Independent is that
of the Ukraine crisis.The situation is that Vladimir Putin has
deployed Russian troops in Crimea with the freedom to deploy more
throughout Ukraine, due to the two countries disagreeing on who is
in authority in Ukraine.In the past few days as actions have
escalated numerous articles have been posted on each day on the
website relating to different consequences of the events.Articles
are mostly text but each article includes a number of images there
is also an In pictures section inline with each article on the
subject with photographs of protests, deployed Russian troops and
other scenes from Crimea.
