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Insomnia
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OR
Once upon a time the world of advertising was pretty simple
But now we have entered a new era
of COMMUNICATION
CHALLENGESMedia FragmentationClutter of messagesConsumers are
empoweredInfluence of technology
OPPORTUNITIESNew tech access to engageRelevant ideas and insights neededCompanies ready to pay for always on More media touch points, targeting possible
We need to take a leap of faith towards
change …
NEW QUALITIES ARE EMERGING
AuthenticMeaningfulExperientialAlways onPlugged inInteractiveFlexibleResourcefulSimpleDirectMagnet
THE NEW CLIMATE DEMANDSA NEW FORM OF CREATIVE STRATEGY
INSOMNIACreativity that never sleeps
OUR VISION
Create ideas people want to sleep with
OUR VISION
And sometimesIdeas that you want to wake up with
STRUCTURE: CULTURE:
Connect Brands with target audience
Create meaningful brand experiences
Give staff thefreedom tocollide withknowledge andremain plugged
in
Flexible, informal allowing all parties to come together and contribute to idea generations and prototyping
Passionate,Always onFlexibleEars & eyeseverywhere
PEOPLE:
STRUCTURE: CULTURE:
TASKS:
CHRONOBIOLOGICAL APPROACH
MAXIMISING THE CREATIVE OUTPUT
A: MORNING PEOPLE
B: NIGHT TIME PEOPLE
C: SLEEPERS
PLUGGED IN 24H365 DAYS
USING REAL WORLDOBSERVERS TO GAIN…
MORE REAL LIFE INSIGHTS
IDEASBASED ONREAL EXPERIENCES
TARGETINGPEOPLE INREALTIME
USING NEW TECH TO REVIEW REAL IDEAS
2424
INSOMNIA
GOOD NIGHT or GOOD MORNING
it does not matter really….AS LONG AS YOUR REAL