Embed Size (px)
Citation preview
FLEET ADVERTISINGThe Look Company, Qatar
Feb. 15, 2016
WIN YOUR CUSTOMERS HEARTS AND MINDS …
• 75% of the information received is through visual communication
• 40% of viewers better remember visual elements
THROUGH FLEET ADVERTISING
* Source 3M
Did You Know?
• 91% people notice words & images on fleet vehicles
• 29% people would base a buying decision on fleet impressions
• 97%people remember ads placed on fleet vs. 19% for billboard.i
Bring your brand closer to your potential customers while on the road
DRIVE AND BE NOTICED
Source: i. http://www.fredericksburg.minutemanpress.com/vehiclelettering.html
Why Fleet Advertising? What you need to consider?
• Can be done in full wrap or in portions.
• Use stickers suitable for vehicles. Will it leave residue? Chip the paint?
• The copy and image of the ad must abide by the rules and regulations of the country. Example: In Qatar, primary language of the advertisement must be Arabic. Translations into other languages is permitted subject to the specific controls determined by the Relevant Municipality**
Source: • http://kevinkauzlaric.com/fleet-advertising-benefits/• http://www.mondaq.com/x/186546/advertising+marketing+branding/Qatars+new+advertising+law
• Visibility is 24/7• Flexibility, you can change your
message any time• Message optimization by
demographics based on routes
Outdoor Advertising Association of America, reported by Marketing Tango: a single vehicle wrap can generate up to 70,000 impressions per day. That’s a potential for over 25 million impressions in one year if you drive in a densely populated area. For smaller populations, the number is 30,000, which is still high*
BUS WRAP
• AFC U23 Championship
• January 2016
• 16 Busses
• 5-6 days of installation
AFC U23 PROJECT
BUS WRAP
• AFC U23 Championship
• January 2016
• 16 Busses
• 5-6 days of installation
AFC U23 PROJECT
AFC U23 PROJECT
COASTER BUS WRAP & DECAL
• AFC U23 Championship
• January 2016
• 8 Coaster Busses
• 5-6 days of installation
BUS WRAP & DECAL
• Qatar 2015 24th Men’s World Handball Championship
• January 2015
• 187Busses
• 13 days of installation
WORLD HANDBALL CHAMPIONSHIP 2015
Source: http://macedoniaonline.eu/content/view/26775/2/
Online News Article
BUS WRAP & DECAL
• Qatar 2015 24th Men’s World Handball Championship
• January 2015
• 187 Busses
• 13 days of installation
WORLD HANDBALL CHAMPIONSHIP 2015
QSL FJ CRUISER PROJECT
CAR WRAP
• QSL FJ Cruiser Branding
• April 2015
• 4 FJ Cruiser
• 4 days of installation
DOHA BUS PROJECT
BUS WRAP
Doha Bus
2013
6 Busses
2 days per bus installation
DOHA BUS PROJECT
COASTER BUS WRAP
• Doha Bus
• 2013
• Coaster Busses
• 2 days of installation
CAR WRAP
• Doha Bus
• 2013
• KIA RIO
• 2 days of installation
DOHA BUS PROJECT
MEGARME PROJECT
CAR DECAL
• MEGARME Vehicle Branding
• 2013 - 2015
• 4 cars
• 1 per day of installation
285 Al Waab Street, P.O. Box 22547, Doha Qatar Tel: (+974) 44475865 – Fax (+974) 44475769 E: [email protected]
