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• Take the Important Journey • Invest, Regardless of Size • Make the Plea • Give it Life • Seek Harmony • Create Clarity, Urgency, and
Shared Experience • Focus on The Right Things • Plan for Follow-up
• Great Universities DO Talk About Money • University Branding Does NOT Equal
Case for Support • Donors are Already Sold on You • Must Show Need • Create a Sense of Urgency
• Incorporate Donor Insights • Develop a Campaign Theme • Launch the Campaign Creative • Finalize the Case for Support • Build a Plan to Communicate About Your Work
Weareinclusive.Weareprovidingexcep3onalexperiences.Wearerigorousandcan
drawtopstudentsfromaroundtheworld.
Weareenriching.Weareevolving.Weareinspiring.
Wearecrea3veandinnova3ve.Wearealeaderswithanetwork.Wearementors.
Wearefindingnewpaths.Weareexpertsinareasofcri3calimportancetotheworld.Wearedriventoputthebestideastoworkforothers.
STUDENTSUPPORT FACULTYSUPPORT
COMMUNITYSUPPORT RESEARCHSUPPORT
• Purpose of a Campaign • Integration with the Brand SPARTANS WILL. • The Empower Extraordinary Narrative • How to use the words “Empower” and “Extraordinary” • How to use College/Unit Name with Empower Extraordinary • Narratives of Empower Extraordinary Funding Priorities (25, 50, 100) • Messaging Map • Color Palettes, typography • Graphic Elements and how to use the element • Tone for Visuals • Example Images: exteriors, objects, people, lifestyle • Samples: headlines, copy, advertisement, banners • Video Specifications
• Develop a Style Guide • Tell “ONE” Story • Make your “Mini Case” • Leverage a Larger Team • Video is for Emotion, not Content • Produce a Case Statement