Success Story

Myntra HRX

How Myntra created 7 times more participation than

previous campaigns

Objective

Increase awareness for the newly launched Brand

Maximize campaign reach

Bring out the brand’s positioning to the target audience

Solution

Launch a quiz around Hrithik and the HRX brand merchandise.

The quiz to match participant’s fashion IQ with Hrithik’s.

The campaign could be launched from any device (phone, tablet or

desktop) using the campaign URL.

Consumers play the quiz related to HRX which is both informative and

engaging.

Execution

How the campaign worked on Desktop and Smartphones?

Cross-Channel Reach

Digital Technologies Used

Landing page

Participants could start

playing the quiz by

simply clicking the ‘Enter’

button on the campaign

landing page.

Quiz

Questions

Participants answered

multiple choice based

quiz questions related

to the HRX brand.

Type of

Questions

Subsequent questions

were both audio and

video based.

Leadership

Board

At the end of the quiz, the

score and time taken by

the participant were

displayed along with a

leadership board and

options to collect more

points encouraging

sharing the scores.

Lead

Generation

Lead Generation form

was placed at the end

with the option to play

again to beat own or

other’s score.

Cross-Channel Reach

Since the campaign was optimized for all devices, participants could be reached

through all channels such as e-mailers, social, mobile ads etc.

Digital Technologies used

Multi Screen

The agency used its

proprietary platform for

optimizing the

campaign for all

devices.

The technologies used

were HTML5, CSS3,

Bootstrap, and Ruby

Results

Brand

Awareness

The Campaign got

40,000

Responses

Myntra gained 7 times more participation

than their previous campaigns built using

Facebook apps.

Campaign

Reach

Users spent a total of 660 hours in 10

days.

The average time spent by a user was 9 minutes

Total Time

Spent

Zero paid Marketing

Thank You