Target Audience Survey EvaluationEvaluation and analysis of the Target Audience Survey conducted in the morning of Wednesday

10th September 2014

Age of the Target Audience

• For this question, I needed to know the age of the target audience that my magazine would be being promoted at, and therefore I quite simply asked the members of my survey “What is your age?” – and gave them 4 options, aged 16, 17, 18 or 19 years of age.

• The results are as follows:

• 9 people were 16 years old.

• 1 person was 17 years old.

• Nobody was 18 years old.

• 1 person was 19 years old.

Parent School of the Target Audience

• I needed to know for this question what the parent school of the target audience was, as if it was more predominantly one school then the magazine would focus on one school and not focus on the other, and from my results I believe the majority of my target audience is students from The Vale, as my results show.

• Students from The Vale Academy: 8

• Students from Sir John Nelthorpe: 3

Features of my Magazine

• The next question I asked my target audience was the question that relates to the Features that I put in my Magazine. All I did was ask them what features they would like in it and gave them free range to answer as they wanted. For purposes beyond my control I have to remove the unpleasant answers from my survey. However, the clean answers that I was given were the following:

• 1 Person wanted Daily Life

• 1 Person wanted Important News

• 1 Person wanted Events that are happening.

• 1 Person wanted an Agony Aunt section.

• 2 People wanted a Gossip section.

• 2 People wanted a section on Celebrities.

Photos in my Magazine

• I then asked my Target Audience to tell me what photographs people wanted in the College Magazine I will be creating, and they come up with the following responses.

• 4 People wanted pictures of Daily Life

• 3 People wanted pictures of Important “Stuff”

• 1 Person wanted pictures that were News Orientated

• 1 Person wanted pictures of other Students

• 1 Person wanted pictures of Celebrities

What do people like about College

• I then asked my Target Audience to tell me things that they liked about college, as if there was a trend, then I would aim articles at it.

• My results don’t particularly show a trend, as there is no overwhelming majority, and some people didn’t particularly answer the questions, but my results are as follows:

• 2 People like the Relaxed Approach

• 2 People like the Calm Atmostphere

• And 1 Person identified they like Free Periods, Freedom and Not wearing Uniform

What do people dislike about College

• To coincide with the question about likes of college, I asked them what they disliked about college, and the responses were as follows:

• 1 Person said they disliked the fact lessons were spread across 2 “campuses”

• 1 Person said they disliked the Early Morning starts.

• 1 Person said they disliked the idea of Double Periods.

What colours do people like on a Magazine

• I then had to ask people about what colours people liked on a Magazine, so that I knew what colours to put on my magazine and the responses were:

• 1 Vote: - White, Purple, Mixture

• 2 Votes:- Black, Plum

• 3 Votes:- Pink, Orange

• 4 Votes:- Blue

• 5 Votes:- Red

What would YOU put in “Your Column”

• The next question was an interesting one, as I asked the Target Audience if I gave them a column, what would they write about. The results were as follows:

• 1 Person would write “Important “Stuff””

• 1 Person would write about Gaming

• 2 People would write about Certain Courses, Coming Up and Gossip/Fashion.

Magazine Masthead

• For their final question, I asked the Target Audience what they would call their magazine, and their responses were:

• College Now

• College Chronicle

• College Weekly

In Summary

• So, after conducting my Target Audience Survey with fellow members of Brigg Sixth Form College, I have decided that my survey does help me with what I need to complete for my main project, and some of the results that I was given will help massively with my finished project, so I am happy with the way I conducted this Preliminary Survey.