© Copyright Laurie Boettcher 2011

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Social Media Policies and

Guides

© Copyright Laurie Boettcher 2011

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A company’s social media policy serves, in its simplest form, as a guide to how a business, its employees, and anyone else speaking on behalf of the business should share opinions, beliefs, and recommendations with customers online.

- John MooreWOMMA

What is a sm policy?

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Where do we start?• First, know it does not need to be a huge,

elaborate document. • There is no worldwide policy for social

media usage and behavior.• There are varying degrees of tolerance. • There will be different levels of desired

participation, different opinions on conflict resolution and different opinions on the overall value of social media.

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1. Introduce our purpose for social media.2. Staff is a reflection of the organization.3. Permissions/authorization.4. Ownership. 5. Accessing social media sites at work.6. Personal social media presence(s).

(Disclaimer like "the views expressed are mine alone and do not necessarily reflect the views of XYZ Org” and privacy protection ‘requests.’)

What to include:

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7. Disclosure of client information.8. Respect copyrights and fair use. 9. Use good judgment.10.Training.11.Repercussions/consequences.12.Leaving the organization.

© Copyright Laurie Boettcher 2011

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Here are links to social media policies I often site as excellent examples:

South Carolina State Library Social Media Policy: www.slideshare.net/scstatelibrary/south-carolina-state-library-social-media-policy-final

Editable Social Media Policy (that you will alter to make your own ;-):http://tametheweb.com/2010/06/10/anytown-public-librarys-social-media-policy/

Guidelines for Secure Use of Social Media by Federal Departments and Agencies: www.cio.gov/Documents/Guidelines_for_Secure_Use_Social_Media_v01-0.pdf

ASHA Social Media Guidelines for ASHA Employees: http://beth.typepad.com/files/asha-social-media-guidelines.pdf

Jaffe PR:www.jaffepr.com/about-us/industry-insight/white-papers/social-media-policy-procedures-and-social-network-policy-proc

continued

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U.S. Army Online and Social Media Division:www.scribd.com/doc/22366866/Army-Social-Media-Best-Practices-11-01-09

Greteman Group:http://gretemangroup.com/social-media-policy/

Intel:www.intel.com/content/www/us/en/legal/intel-social-media-guidelines.html

If you know of others that you think should be include, please feel free to contact me so I may share them with others.

© Copyright Laurie Boettcher 2011

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Questions?