1. 1. DELHI INTERNET MARKETING INSTITUTE
2. 2. In internet marketing, SMO plays key role to flourish business on internet. After page ranking of web pages, website needs web promotion on social networking sites like, Facebook, Twitter, LinkedIn, YouTube etc. Approx 95% of internet users are linked up with social media sites. They visit social sites more than 20 times in a day. Such internet users may be students as well as working professionals. Out of 10 professionals, 9 professionals are connected with professional communities like LinkedIn to increase professional contacts and relationships. Now- a-days, the trend of tweeting has created new boom in internet world. In every field, from professional field to political and glamorous field, twitter has
3. 3. In such scenario, SMO provides important opportunity to fetch potential clients for business. Thats why, web designers are used to link web pages with links of Facebook, Twitter and LinkedIn. SMO includes following activities like RSS feeds, social news, bookmarking various social media sites, blog entries and blog reviews, directories entries.
4. 4. For SMO, in static website link ability should be increased with social sites. The regular submissions PDFs, video &audio files to relevant sites play important role for making back links. For proper SMO, social media optimization training institutes are providing best SMO tutorial with practical. Social sites are perfect platforms for SMO professionals to understand market trends. If any internet user is visiting his Facebook account, suddenly he wants do e- shopping for a particular product. He can make a search in Facebook and can visit online shopping websites. Every online
5. 5. If any person wants to sell his old products, after typing sale product in search box, user can get numbers of e- commerce company profiles. Thus, due to SMO, e- commerce websites can increase their business and earnings. And a dynamic website can get more and more enquires or deals. Indirectly, the maximum no. of people visit results an increase in web traffics and ultimately webpage ranking increases. Such type of opportunity in social media marketing, professionals are doing social media marketing course. They are seeing their vertical career graphs in future in such field.