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BATRA COMPUTER CENTRE
Presented By :- Simran Grover
SOCIAL MEDIA AFFECT THE
WORLD AT LARGE
FULL FORM
Of SMO
What is SMO ? Social media optimization (SMO) is the
process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Definition of SMO ‘SMO is defined by the distribution of
social objects and their ability to rise to the top of any related search query, where and when its performed.’
Today there are nearly 1.4 billion users that are spread all around the world.
More than 500 million active users 50% of our active users log on to Facebook in any given day
India with 108.9 million members In the Facebook ecosystem there are apps and apps. Instagram with 300 million+ users WhatsApp with 700 million Facebook messenger has 600 million users
One of the oldest and most established social networking sites
Conservative and Business-oriented Good search engine visibility 450 million total users Worldwide as of October
2016
• Twitter currently has more than 145 million registered users.
• 16% of all new users to Twitter start on mobile now.
• Twitter serves 80MB of updates per second.
MYSPACE• More than 66 million active users
• Having more than 15 Languages
• People spend over 100 billion minutes per month on Myspace
YOUTUBE• More than 150 million active users
• Having more than 34 Languages
• People are watching 2 billion videos a day
Benefits of SMO
19
Facebook• Facebook is a social utility that connects people with
friends and others who work, study and live around them
Twitter• Fastest growing social networking website
YouTube• Now the second leading search engine• Bigger than Yahoo• Accounts for 25% of all Google searches
LinkedIn• 12 million users, strongly business-oriented, $1 Billion+
valuation
Advantages of SMOSocial media Optimization has the following advantages: Social Media Marketing can increase the links SMM makes bookmarking and tagging easier Social media will Increase inbound links Social Marketing assists in the constant flow
of the content Generates faster and easy connectivity with
communities
Disadvantages of SMO you will need to commit resources to managing
your social media presence, responding to feedback and producing new content
it can be difficult to quantify the return on investment and the value of one channel over another
ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation
SEO SMO
Site traffic, number of visits
Search engine results Exposure Measuring link
conversion Marketing to search
engines
Site structure On site optimization
N u m b e r o f q u a l i t y v i s i t s , conversations
Social media search Buzz Building a
community Marketing to
targeted audiences Content Off site optimization
16 Rules for SMO
1.Increase Your Linkability 2.Make Tagging and Bookmarking Easy 3.Reward Inbound Links 4.Help Your Content Travel 5.Encourage the Mashup 6. Be a User Resource, Even if it Doesn’t Help You 7. Reward Helpful and Valuable Users 8. Participate9. Know How to Target Your Audience
9. Know How to Target Your Audience 10. Create Content 11. Be Real 12. Don’t Forget Your Roots, Be Humble 13. Don’t Be Afraid to Try New Things, Stay Fresh 14. Develop an SMO Strategy 15. Choose Your SMO Tactics Wisely 16. Make SMO part of your process and best practices
How to use SMO for your business?
provide your target people with grounds like video, audio, mobile accessibility, widget – you should be present and available wherever they might need you.
regularity in updating the content and providing them a fresh content – this is how you become a permanent source of fresh ideas and inspiration.
expand your network of influencers (bloggers, digg etc.) and expand your network of content too – show them you know how to evolve and learn.
Some Tips And Tricks
focus on social media sites and know your target spectators – this way you will be able to properly filter your audience and also be present in places people are interested in what you have to offer; help them and help yourself.
track and measure the conversion to calculate ROI – it’s important to know why you’re doing it, what results you get and if it’s ok to continue.
position your brand to your customers on their own terms and in their environment, which results in a more authentic marketing message – co-create your image together with your consumers; with input coming from both sides, you will be able to crystallize the essence of your brand.
BASIC COURSE C PROGRAMMING C++ PROGRAMMING WEB DESIGNING WEB DEVELOPMENT S.E.O
Basic Computer Notepad WordPad MS OFFICE 2010, 2013 [ Word, Excel,
Power Point] Internet [Gmail, Facebook, Twitter] Online Form Filling Bill paying, Mobile Recharge,
Shopping [Linked, Printerrest] Window Installation, Software Up-
Loadations.
C Programming Language Introduction Function Control Statements Arrays & Strings Pointers, Structure & Union
C++ Programming Language Introduction Classes, Objects Inheritance Constructor & Destructor Function Pointers Structure Arrays & Astrings Structures, Union
Web Designing HTML JavaScript Dreamweaver / Notepad++ Corel Draw CSS & CSS3
Web Development Core PHP SQL Server Control Structures Session Cookies
S.E.O Courses Search Engine Basic Keyword Research Best On-Page SEO Tricks Role of Word Press Domain Selection Social media Importance Anchor Text Messages Black Hat VS. White Hat Local Place
Courses Attractions Server Uploading Working on (Responsive, Creative, E-
Commerce Website) Title Meta Tag External Links Official Blogs Web 2.0 Blogs
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