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Cross media optimization for marketing from a social media perspectivesoci
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Cross-Media Optimizatio
n
presented by Lindsey Fair
you need to stand out
situational interest
search is still #1
you don’t want to be #1, you want to be all 10
SEO = cool kid strategy
paid
ownedearned
earned
trending topics
tags
customize everything
active vs passive
Lastly, consider what’s holding your campaign together?
in other words, what’s your HUB?All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr