AWD SM: MAINTENANCE

YOU

Who

Where When

What

KNOW YOUR OBJECTIVE: �  To become____________!

Ø The realtor people think of when looking for condos in Midtown.

Ø The lawyer people turned to when they need guidance on a will.

Ø The professor business owners ask to talk about social media.

Ø The place people go when they need training to improve their job potential.

Ø The mechanic that can quickly fix cars made in Japan.

WHO? THINK SMALL �  Your Social Media Audience:

Ø Is about gas mileage, not speed. Ø Is a small group. Ø 10 to 15 people you cultivate

and nourish. Ø A group of people who serve as

your personal brand ambassadors.

Ø Ask them what they think, how they feel and to help you reach your social media goal.

WHERE? LOCAL �  Social Media Tools are chosen

based on your audience. Ø Facebook, LinkedIn, Twitter,

or Blog? Ø More and more on a mobile

device. Ø Local, often hyper-local, and

short. Ø Think geographic,

demographic, and psychographic.

WHAT? �  A conversation �  A question �  A video �  A photo �  A tag �  A link �  A poll

WHEN? �  Often, but not too often. �  Find out when your audience

is online. �  Not 7:50 am J JK

WHO WHAT WHEN AND WHERE

Best time to post: 8 p.m.-7 a.m.

Best days to post: Wednesdays

Daily posts: one to two

Weekly posts: one to four times

Length of posts: 1-40 characters is best

Best way to spark a dialogue: ask questions

Best structure: fill in the blank

Best keywords for deals: "coupons" and "$ off"

Best coupon offer: cash discounts

Post type: text only

YOUR MESSAGE �  A MESSAGE IS:

� The one thing you want the your small group to remember.

� Created from your objective. �  Something repeated several

times. � About the solution to a

problem and how you’re attempting to solve it, handle it or improve things.

� Usually about people instead of things.

AWD SM!

mfelts@unr.edu