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Social Media aus Sicht der SAP: Markt, Produkte, Use-Cases, eigene Erfahrungen und Markttrends
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Thomas Jenewein, SAP Education, Uli Hoffmann, Enterprise Social Software, SAP
Social Media aus Sicht der SAP: Markt, Produkte, Use-Cases, eigene Erfahrungen und Markttrends
PollThe Different Focus Areas for Our Social SoftwareFrom Harvest, to Recognize, then Interaction and Collaborating
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 2
42.4%Growth rate of social software
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
You’ve heard it before…Social, for Business is BIG
4.5BRevenue growth by 2016
Designed to seamlessly connectyour employees, your customers, your partners ….like never before
Enterprise 2.0Social BusinessSocial Enterprise
But let’s get real.
It’s not really working…..
Poll
Wo seht Ihr die grössten Herausforderungen bei der Einführung von Social Media in Unternehmen?
77% of employees
never use their enterprise social network
and only 3% use it once each day
Forrester Research, 2012
The research is now here: Adoption never came.
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
And Executives don’t get thesenebulous metrics
productivity
sharing
collaboration
comments
engagement
connections
transparency
“Where’s the Business in Social
Business?”
© 2013 SAP AG. All rights reserved. 9
Because Social in the enterprise is happeningon Mars
and business on Venus
Why is this?
While we work here….
People
Process
Applications Data
Content
Social Collaboration happens in a vacuum, today.
THE BIG OPPORTUNITY
$1.3 TrillionAnnual value that can be unlocked by social technologies
McKinsey Global Institute 2012
It’s not Big. Its really, really BIG
Here’s your reality
Increase Revenue
Decrease Cost
Mitigate Risk
Continuously Delight and Satisfy
Customers
Improve Talent Performance
Optimize the Demand and Supply Chain
Make Data Driven Decisions at every
level
But almost all business activities have unstructured gaps to fill.
Transactional systems are excellent atrepeatable processes
Sales opportunity
managementFinancial budgeting
and forecasting
Vendor bid
evaluation
and selection
The Transformational Opportunity from Social Collaboration will come from closing Business Loops
Build strong customer communities to delight customers and lower acquisition costs.
Manage customer records and interactions and analyze trends.
Customer Performance
Customer NetworksTraditional CRM
That’s closing the loop
Talent Performance
That’s closing the loop
Talent Management Talent Networks
Manage goals and learning objectives.
Leverage knowledge as a strategic asset.
Financial Performance & Risk Mitigation
That’s closing the loop
Execute Order to Cash, Identify Risk, Manage Compliance.
Financial Management
Manage exceptions and drive decisions.
Performance Networks
Supply Chain Performance
That’s closing the loop
Supply Chain Management
Business Networks
Execute Procure to Pay efficiently.
Galvanize your supply chains to become strategic partners.
PeopleApplica-
tions
Content
Processes
Data
CustomersPartners
EmployeeNetworks
CRMHCM
Supply ChainERPDocuments
Videos
Lead to CloseOrder to Cash
Social Media DataInternal Data
The Next Chapter: Social collaboration needs to surface at the point of decision making, action and business execution.
To accelerate real business performance.
… is practical: It leverages your existing investments and feeds your existing KPIs to drive revenue, reduce costs, and mitigate risk
… is available: Comes integrated, today.
… is achievable: You already have most of the ingredients: applications, processes, data, content
This version of Social Collaboration….
The Future of Work is here. Start Now.
Social Media Nutzung bei SAP
SAP Employee Network (SAP Jam)• Ca 70.000 aktive Nutzer (unique user)• Ca. 62.000 unique Nutzer lesen Inhalte• Ca. 5000 Kommentare / Monat• 80.000 Dokumente & Videos, 4000 Gruppen
SAP Community Netzwerk (Partner, Kunden)• Ca 2.1 Mio unique Nutzer/ Monat• Ca. 1500 Blogs / Monat• 800+ Moderatoren
+ viele Firmen & individuelle Accounts auf Twitter, Linkedin, Google+, Slideshare, Youtube, Facebook ..
Poll
Wieviel % macht das soziale Lernen beim Erwerb von Kompetenzen aus?- 10%
- 20%
- 70%
20% macht das soziale Lernen beim Erwerb von Kompetenzen aus
Quelle: The 10:20:70 Modell (Blog)
© 2013 SAP AG. All rights reserved. 25
Beispiel:
Lernräume für Kunden, Partner, Mitarbeiter
© 2013 SAP AG. All rights reserved. 26
Lerninhalte
© 2013 SAP AG. All rights reserved. 27
Diskussion mit Trainern & Lernern
© 2013 SAP AG. All rights reserved. 28
Foren nach Thema
© 2013 SAP AG. All rights reserved. 29
Info-sessions
© 2013 SAP AG. All rights reserved. 30
Suche nach Kursen + social Media Inhalten
© 2014 SAP SE. All rights reserved. 31
Erfahrungen mit Lernräumen bis jetzt
Räume aktiv mit 300 - 500 Teilnehmer Engagement-Wert der Teilnehmer: unter 20% bei Kunden (vs. Ca. 40% in SAP-internen Lernräumen)
(Ziel war mindestens 20% entsprechend des Creators/ Commentors/ Lurkers Modells, Quelle: Socious, 2011)
Was Tun? noch mehr Anreize schaffen social Media zu benutzen – u.a. mit Gamification Ansätzen größere & offene Gruppen um mehr kritische Masse zu bekommen
Fragen?
Thomas Jenewein, SAP Education
http://twitter.com/saplearn
https://www.xing.com/net/sapeducation
Blog
Weitere Infos• SAP Social Software Community• Blog: Wie Telus SAP Jam benutzt• OpenSAP – SAPs Enterprise MOOC • Global SAP Education Community
Uli Hoffmann, Enterprise Social Software, SAP
SAP Social Software Community
© 2014 SAP SE. All rights reserved. 34
sap.com/jam
Thank You
