Hiding Last Friday Night

How to clean up your Web presence

A non-profit focuses on improving digital literacy, best practices, and facilitating conversations

Designed and managed by the DC community, for the DC community

Previously called Social Media Club DC, which was the largest chapter in the global organization

Learn more at www.thedigitaldistrict.org

What is Digital District?

Elliot Volkman (@TheJournalizer) Co-Founder of Digital District One part journalist, two parts

communications, and a bunch of social media on top

Hello, my name is:

Introductions

Tweet with us using #GWUDDInstructor @thejournalizer

Establishing Your Personal Brand: How a Strategic Online Presence Can Land You a Job Before Graduation◦ Hiding Last Friday Night: How to Clean Up and

Secure Your Online Networks◦ Building Your Brand: How to Create and Build a

Strong Online Presence◦ Personal SEO: How to Rank For Your Name on

Google

Why you’re here

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After Googling your name

Not all employers or recruiters will search for your name; however, many do

Most won’t search past the first page If you have a common name or share it with

someone famous, it’s more challenging to control the information

Once you have the job, there is no law preventing a company from monitoring your social accounts, and you can be fired for what you post

Though it’s not used as frequently, it doesn’t hurt to know what shows up on Bing

Surprise, You’re on Google!

Start by cleaning up Facebook, it ranks high Select the Privacy option, then look at how

public your profile is:Who can see my stuff? -> View as -> Public

Facebook Cleanse

Public View VS Your View

Public View VS Your View

Let’s just

Say he was drunk

There is no way to completely hide your profile

Always require approval for images, status updates, and comments tagged to you

You can ask Facebook not to index your profile, but it does not always work

Photos of you posted by friends can still be found publicly

Your public comments on public groups or friends walls can be accessed by anyone

Facebook: Things to Note

Applying to a job that involves social media or journalism? ◦ Yes -> Don’t lock your profile◦ No -> Lock your profile

Twitter Lockdown

Don’t tweet about getting drunk, high, etc. Don’t tweet about negative things relating

to your current job/classes Be careful who you have conversations with

or tweet at, as their profile image will appear

Trimming the Tweets

Check your profile and the photos/videos you shared, this includes from conversations

Have a professional or at least normal photo of yourself

Point your profile to a portfolio or something professional

Make sure you don’t follow anyone that may have an odd profile image, it will show up on your profile

Cleaning up Twitter

Make your profile private while job searching

Go through and remove any questionable content

Make sure you don’t publicly Like any images that could get you in trouble

Selfies are acceptable, just no duck faces

Instagram Scrubbing

Set your custom URL to your name Have a professional image Build out your profile with as much

professional information as possible (including internships, school clubs, charitable work, etc.)

Ask for recommendations from friends, professors, and anyone else that you have worked with

LinkedIn is Your Friend

Google yourself Personal view vs Public view

Other Ideas

Set up a Google Alert◦ http://www.google.com/alerts

Have extra questions? ◦ Send them to @thejournalizer or @alexkstevens

Resources

Learn more about the digital space Meet awesome people Get a student discount Connect with hiring managers Join the street team and get into free events Build a stronger social followinghttp://bit.ly/joinddgw

Get involved – Join Digital District

Questions?