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Social Media Social Media Maximising your impactMaximising your impact
Trainer:
Mark Ellis
is really just a label for the way the internet looks today
The Long Tail
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Terms and DefinitionsTerms and Definitions
Whats a tag? Whats a blog? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking?
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What’s changed?What’s changed?
RSS-fed
You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
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What is a blog?What is a blog?
Chronological web publishing
Uses free / simple interface
Allows people to comment and to subscribe
Mainly text but can be photo / audio / video
Blogging tools
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Blogging: stories with wordsBlogging: stories with words
A conversation: a two way communication channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal views Use your blog to link to others, and key points of
information
Where to search for blogs
Blogging Case Study
Egypt at the Manchester Museum
Blogging case study
Reads like a press release Does not give a human side of the
company Feels like you’re being sold something Might as well be a ‘news’ section on the
website
Does blogging make any difference?
Blogs are perfect for contacting the ‘Long Tail’ : a large number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, traditional routes like advertising and website listings may be more appropriate.
Blogs become really effective when they are opened up to people from across the organisation. People seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work. Sharing the responsibility for the blog amongst a group really helps reduce the workload too!
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Free/low cost Easy to use Interactive Accessible Immediate
Lack of control over “the message”
Can sound like a PR person
Can be time consuming
Opening door to comments
How to get people to read your blog?
Read other peoples, comment and link back to your own
Use catchy titles + post pictures Tell people about it Use your existing website to promote its
existence Let journalists know about it!
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Trend towards microbloggingTrend towards microblogging
Linked to growth in mobile and social networking
Status Irregular posts Photo sharing
& social bookmarking
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Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.
You can also add tags, which allow you to trace comments on particular subjects, events or stories.
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Conversations Dialogue Updates Micro-blogging
http://search.twitter.com/
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Twitter applications
six types of tweets
Top tips for Twitter
Reach out Be interested and you will be interesting Be yourself Focus on relevance Make your 140 characters count Always integrate Be your own, most constructive critic Don’t be afraid to make mistakes
Your Twitter profile
Make your bio clear and include searchable keywords.
Include a URL that links to a page on your website.
Make the most of your profile background.
Make your avatar clear, simple and identifiable.
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Stories with PicturesStories with Pictures
Free Easy to use Easy to embed
pictures on your site Reach – your pictures
are viewed by more people
You can’t control what other photographers do
Groups can get big and drift from core purpose
You may be tagged on photos you don’t like
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What is social bookmarking?What is social bookmarking?
store, tag and share links across the internet.
share links with friends… and people with similar interests.
access links from any computer.
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Makes information manageable
Makes information portable – you can access your bookmarks anywhere
Connects your information and you to others
Must agree to tags Can’t stop people
tagging your content – even stuff you don’t want associated with you
Bookmarks can go out of date
Onto the computers
Find blogs you like – and why Blogs you don’t like – and why
Use www.technorati.com OR http://blogsearch.google.co for
written blogs www.search.twitter.com for microblogs www.youtube.com for video blogs www.flickr.com for blogs with pictures
Find yourself at www.123people.com
Case Studies
childsifoundation
Provide support, advice and information for families with disabled children, no matter what their condition or disability.
Mission and Purpose Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead.
Using social media
Using social mediaUsing social media
Using social mediaUsing social mediaUsing social mediaUsing social media
Using social media
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Its up to you to figure out what the *something* is!
These are the tools that allow
you to do something
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ContactContact
If you would like these slides or more information, contact
For the best communications resourceshttp://www.mediatrust.org/training-events/training-
resources/online-guides-1#
