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Roger Street, Director of UKCIP examines why it is important to engage stakeholders in your research.
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Stakeholder Engagement Maximising impact through stakeholder engagement
Stakeholder Engagement
Why engage stakeholders?
• Needed to gain ‘points’ during evalua>on of your proposal and post-‐research evalua>on
• Gain support for your research – showing relevance (leEers of support, financial support)
• Maximise the impact of your research – enhance the communica>on of your research to impact
• Improve the quality of your research
Why do Stakeholders engage? Understanding their mo>va>on and ra>onale is cri>cal
Access to knowledge, including early access -‐ advantage
Wan>ng to engage researchers in solving par>cular problems
Networking
Not necessarily interested in your research methodology as results are cri>cal
Not a single community – different interests and drivers
Mapping Stakeholders Need to iden>fy those people and organisa>ons that are needed and when to achieve the goals (research and impacts)
What are the different roles? Who are they
• Ins>gators / partners – co-‐design and co-‐delivering
• Informants – knowledge and data that you need
• Supporters -‐ providing support lobbying, and networking
• Disseminators – roles in dissemina>ng to different audiences
• Recipients
Are there cri>cal stakeholders (a core team)? Why?
When should each of these stakeholders be involved? Why?
Stakeholder Check List
• Scope of decision control of relevance to the project?
• Connec>ons and standing within their organisa>on/community/sector? What are these?
• Can they affect the image of the project and its results? How and why?
• Can they affect the delivery of the outputs and their impacts? How?
• Can they bring exper>se, knowledge, data and/or informa>on to the project? What? There roles in this?
• Are they a poten>al source of, or link to, addi>onal funding? What and their respec>ve role?
Mapping Stakeholders
What is their mo>va>on for being involved? Poten>al interests and expecta>ons? Challenges with their engagement?
• Your percep>ons of these
• Need to verify and confirm over >me
Stakeholder Engagement
Stakeholder mapping / analysis
• Basis for an engagement strategy and plan
• Should be reviewed periodically throughout the research process – dynamics of the stakeholder community
Tools for stakeholder analysis
• Mind maps
• Matrix or spreadsheet
• Influence diagrams / analyses
Stakeholder Engagement -‐ Challenges
Time:
• Expecta>ons as to when results will be available and usable
• Expecta>ons as to when data, informa>on and knowledge required will be available
• Ability to par>cipate – your research is not their day job
• Dynamics and challenges of their agenda
Resources – financial and people
• To support engagement
• Changes in stakeholders during the research process
Stakeholder Engagement -‐ Challenges
Complexity of the research topic
• Implica>ons for number and scope of stakeholders required and available and the nature of the engagement
Complexity of the stakeholder community
• Breadth of stakeholder engagement required to appropriately engage
• Rela>onships among stakeholder – compe>tors, regulators, already exis>ng communi>es
Building and retaining trust
Reeping the Benefits of Stakeholder Engagement
• Established stakeholder community for future research efforts
• Demonstrable impacts of your research – evidence
• Broader understanding of knowledge and research gaps
Need to publish on the stakeholder analysis and lessons learnt