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Maximizing the impact of your research @charlierapple @growkudos www.growkudos.com

Maximising the impact of your research

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Page 1: Maximising the impact of your research

Maximizing the impact of your research

@charlierapple @growkudoswww.growkudos.com

Page 2: Maximising the impact of your research

What is impact and why do we care about it?

Page 3: Maximising the impact of your research

Why?competition for fundinghuge growth in outputs

fight for visibility and usagedrive for accountability

cult of impact

@charlierapple @growkudoswww.growkudos.com

Page 4: Maximising the impact of your research

Why? Impact opens (secret) doors

@charlierapple @growkudoswww.growkudos.com

Page 5: Maximising the impact of your research

5

Academic impact

NEWTON

Image: Logo My Photo

Page 6: Maximising the impact of your research

Image: 365gaming.nl

Image: financialdirector.co.uk

Image: shop.lego.com

Economicand societal impact

Page 7: Maximising the impact of your research

Who is responsible for impact?

Page 8: Maximising the impact of your research

Who is responsibl

e for impact?You are!

Page 9: Maximising the impact of your research

Conferences / meetingsAcademic networking / profile sites (e.g. ResearchGate, Mendeley, Academia.edu, Google Scholar, ORCID)

Conversations with colleaguesInstitutional websites / repositories

EmailSocial networking sites (e.g. LinkedIn, Twitter, Facebook)

Your own blog / websiteSubject-based websites / repositories (e.g. arXiv, SSRN)

Posts on other blogs / websitesDiscussion lists

Multimedia sharing sites (e.g. Slideshare, YouTube)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

In which of the following ways do you currently create awareness of or share materials relating to your work?

(n = 2,826)

Page 10: Maximising the impact of your research

Conferences / meetingsAcademic networking / profile sites (e.g. ResearchGate, Mendeley, Academia.edu, Google Scholar, ORCID)

Conversations with colleaguesInstitutional websites / repositories

EmailSocial networking sites (e.g. LinkedIn, Twitter, Facebook)

Your own blog / websiteSubject-based websites / repositories (e.g. arXiv, SSRN)

Posts on other blogs / websitesDiscussion lists

Multimedia sharing sites (e.g. Slideshare, YouTube)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

In which of the following ways do you currently create awareness of or share materials relating to your work?

(n = 2,826)

“When you see the CVs of big

academics, they’ve done all these things. It

wasn’t a strategy – they just did them.”

Page 11: Maximising the impact of your research

So what should your strategy be?

Page 12: Maximising the impact of your research

Publications still at the heart of impact Im

age credit: Supergirl Shadow by Jason Ratliff

OMG she’s had a paper in Nature!

Page 13: Maximising the impact of your research

Impact is built on readership

Page 14: Maximising the impact of your research

Impact

checklistDuring the project

On publication Ongoing

Put as many outputs as possible online

Submit for posters and other speaking engagements

Build up a network of people interested in your work

Connect the final publication to other related outputs

Summarize your work in plain language

Tell people that you have published!

Keep the work alive by connecting it to new materials

Measure which communications were most effective and do more

Page 15: Maximising the impact of your research

Put as many outputs online as possible

Institutional

repository

DocumentsData

Conference proceedings

ArticlesBooksTheses

Slideshare

Slide decksDocuments

ImagesVideos

Figshare

FiguresDatasetsVideos

Github

CodeDocumentation

YouTube

Video

Page 16: Maximising the impact of your research

Build up a network of interested people

Social media

Follow / connect with relevant people

Join relevant groupsFollow relevant hashtags

Like / share / comment on other people’s postsAsk questions / share updates of your own

Blogs

Follow and comment on blogs in the

fieldVolunteer to

write a guest post

Academic networks

Set up a profileConnect with

relevant peopleAsk / answer

questionsShare work

(legally!)

Email

Collect details at

conferences

Page 17: Maximising the impact of your research

Connect, summarize, communicate

Use the network you’ve built up to make sure that your work finds its audience

Update repositories, blog posts etc with links to the final article, and use Kudos to

connect the article back to those other resources

Create a plain language summary of your work so that it can be found and

understood by a broader audience

Page 18: Maximising the impact of your research

Brief background: what is Kudos?

Plain language

explanations

Trackable links for sharing

Range of metrics against which to map efforts to

explain and share@charlierapple @growkudoswww.growkudos.com

Page 19: Maximising the impact of your research

ATTENTION INTEREST DESIRE ACTION

Measure which efforts are working

Press coverageClicks

Views

Page 20: Maximising the impact of your research

Mapping actions to results

Page 21: Maximising the impact of your research

Communications do increase impactNanyang Technological Institute study, 2015Explaining and sharing via Kudos correlated to

higher downloads of full text on publisher sites

23%

@charlierapple @growkudos

Page 22: Maximising the impact of your research

In summary: how to maximize the impact

of your work?

Page 23: Maximising the impact of your research

Impact

checklistDuring the project

On publication Ongoing

Put as many outputs as possible online

Submit for posters and other speaking engagements

Build up a network of people interested in your work

Connect the final publication to other related outputs

Summarize your work in plain language

Tell people that you have published!

Keep the work alive by connecting it to new materials

Measure which communications were most effective and do more

Page 24: Maximising the impact of your research

Impact

checklistDuring the project

On publication Ongoing

Sign up for LinkedIn and start making connections

Sign up for Kudos and use it to manage communications around your next publication

Come back to Kudos to learn how best to focus your future impact strategy

⇒ linkedin.com ⇒ growkudos.com