eGenie: Is social media a waste of time?

© eGenie www.egenie.biz

Is Social Media a waste of time for my business?


Course Info

• Presenter• Fire Exits• Timings/Breaks• Questions


Agenda

• Introductions• What is Social Media?• Is it a waste of time?• Does anything work?– (and, if so, what?)

• Do’s and don’ts


Who are eGenie?

eGenie – “3 wishes – more customers, more sales, more profit”

Working with local SMEsBing & Google certifiedDelivering increased profit


eGenie Process

Marketing

Optimisation

Analysis

Recommendations


Introductions

• Who are you?• What do you do?• What do you want out of today?


What is Social Media Marketing?


What is Social Media Marketing

• Social Media websites and applications that enable users to create and share content or to participate in social networking

• Marketing the action or business of promoting and selling products or services, including market research and advertising


9 Types of Social Media

• Social Networking• Blogs• Microblogging• Business Networking• Social Bookmarking• Content Voting• News Aggregation• Directories & Wikis• Online Video sharing


Social Media Platforms – Social Networking


Social Media Platforms – Blogs


Social Media Platforms – Business Networking


Social Media Platforms – Social Bookmarking


Social Media Platforms – Content Voting


Social Media Platforms – News Aggregation


Social Media Platforms – Directories & Wikis


Social Media Platforms – Video Sharing


Social Media Platforms – Photo Sharing


Number of people using Social Media


Is Social Media a waste of time?


Does it make a difference?

Source: Google http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html






How can Social Media Help?


Business objectives?

More customers, more sales, more profit.

• Show people where you are!• Let people know who you are!



• Brand awareness• Product awareness• Build reputation or authority• Reach new markets• Engage with audience – build loyalty• Seek feedback• Signpost your website

How do people use the web?

Participation

• Connecting• Collaborating• Creating• Sharing

Consumption

• Finding• Browsing• Consuming• Buying


• Brand awareness• Product awareness• Build reputation or authority• Reach new markets• Engage with audience • Seek feedback• Signpost your website

ConnectingSharingCollaboratingConnectingCollaboratingCollaboratingSharing / SEO


Which Platforms work?


Which Platforms work?

• Consider– Who is your target market– Go where your target market goes– Use keywords


Platforms - Facebook

• 65% of businesses never get seen on Facebook• Factors:

o Timeo Engagemento Affinity

Facebook – Who’s it for?

• High Google competition• Innovative products /

services• Visual products• Word of mouth• Branding & engagement

TradesTech

Cake-shopTradesLarge Orgs

Platforms – Facebook– Do’s & Don’ts

Do• Reply to comments• Be consistent in tone• Use 80/20 rule• Use images & video• Pose questions• Look at Insights

Don’t• Use your Personal account• Overshare• Be late in responding• Write in length• Buy likes• Fill newsfeeds


Platforms - Twitter

Twitter – Who’s it for?

• Authority• Growth industries• Visual products• Branding & engagement• Responding to customer• Demonstrating expertise

Services / ProfessionTechCake-shopLarge OrgsB2CB2B

Platforms – Twitter – Do’s & Dont’s

Do• Tweet often• Ask for retweets• Include a CTA• Include links• Respond to criticism• Shorten links• Use images

Don’t• Court Controversy• Alienate / Anger• Be too salesy• Be negative• Be vague


Platforms - LinkedIn


LinkedIn – Who’s it for?

• Business to Business• Building Authority• Networking• Lead Generation

LinkedIn– Do’s & Dont’s

Do• Maintain current profile• Demonstrate knowledge• Help / Solve problems• Join groups• Post informatively• Use a professional image

Don’t• Spam message• Prioritise quantity

over quality• Self promote• Use as a soapbox


Platform - Google+


Google+ Who’s it for?

• Local business• Brick & Mortar • Competitive industry• Competitive search• Build authority /

engage• Social Proof• Google

LocksmithShopRestaurantTradeTech / Services

PlumberAdvertisers

Platforms – Google+ Do’s & Dont’s

Do• It!• Encourage reviews• Link with website• Add images• Link authorship

Don’t• Use personal Google+ page• Forget to add all contact

details


Platforms - Others


Video

• Engage more • Communicate more clearly• Demonstrate skill• Show off products• Be human• Host on your website• Earn ad revenue


Image

• Wow your audience

What makes a good post?

• Be relevant• Be interesting• Be social• Keep audience in mind• Focus on objective

• Catchy Title• Use images or video• Include a link• Shorten link• Include clear CTA

Golden Rules of Social Media

• Listen• Good content– Keywords– Add value

• 80/20 sales rule• Seek to engage• Policy for staff• Don’t make it personal

• Define your goals• Make a plan• Use a calendar• Set aside time• Analyse & Adjust


Summary

• Go where your audience goes• Beware potential pitfalls• Stick to the rules• Be authentic• Commit to a plan• Test and measure


Tools – Hoot Suite


Tools – NameChk


Any Questions?

John WoodeGenie.biz

Internet

eGenie: Is social media a waste of time?