Social Media: Content Matters

Content Matters

Joanne L. Del Balso

No Fuss Accounting Services

www.nofussaccounting.com twitter handle: nofussacctng

Blog posts – yours or othersCompany news Promotional (keep to a minimum)Hobbies & interestsLet your personality showInteract with relevant forums etc.

Types of Content


Forums Example

Show links in all signatures


Searching for Content

Using search engines – Google, Yahoo, Bing etc.

Find blogs, articles, videos etc. that you feel your audience will respond to.Ask yourself :

•Is this content interesting, news worthy or relevant?•Does this content demonstrate you as a leader in your field?•Is this content from a trust worthy source? •Is this content accurate and truthful?


Searching for Content

Once you find a great blog or article, how do you save it to refer back to it or check on the site for new posts?

Most currently use bookmarks or just simply search the internet again for the blog.

This becomes time consuming and frustrating going all over The internet for each site.

How about using the technology to bring the content to you?


Simplifying Your Search Results

RSS: Really Simple Syndication a family of web feed formats used to publish frequently updated

works—such as blog entries, news headlines, audio, and video—in a standardized format.

Most blogs and websites can be followed using their RSS feed URL.

Anytime the blog is updated with a new post, the post is pushed to you.

You will not need to check that site

everyday


Setting up your RSS ReaderThere are many readers out there.

Today I will show you how I use

my igoogle page as my RSS Reader

First: set up / log into a Gmail or

Google accountwww.nofussaccounting.com twitter handle: nofussacctng




Need to now edit your slim reader box


Replace the title and RSS feed link with the blog or feed you wish to watch

My Recommendation is

Saving 5 posts at a time (not 9)


Finding the Feeds “URL”

Most internet browsers will have a built in feed finder. You will see an orange icon in your browser if a feed is available on a site.


Finding the Feeds “URL”

Subscribe and then add to a reader (if not using igoogle)

Copy this URL and past into your slim RSS reader box on your igoogle dash board


Dashboard after adding 4 RSS Reader Boxes


Converting to a Post

Copy and paste the “url” into your social media manager

I use Hootsuite to post to my twitter, facebook and linkedin accounts.

Shorten the “url” and then complete your “post” or “tweet”

send or schedule


Creating Your Own Library of PostsOnce you post is complete, Copy the post and save future content.

TIP: If you don’t have time to copy the posts when you first are posting them, you can always review your “sent tweets” stream.


Creating Your Own Library of Posts

Reasons for Cataloging your posts –

1.To build up a list of posts to re post at a future date

2.Makes coming up with “what to post” a lot easier

3.Having a place to save your posts, when you think of them…if you are not ready to post yet


Simple Solution : ExcelI use an excel spreadsheet for saving my posts.

You can use the tabs for different topics you wish to post about.

This makes it easy to copy and past posts into your twitter manager very easy.

Bonus I have created a “character count” to keep your posts with in the 140 twitter limit (or your own Retweet limit)


Calculate the characters available if you wish to be retweeted (RT)!!

For me my character count needs to be at 124 in order someone to

be able to RT me with out editing.

Always make it easy for people to

Pass on your content.You can then save these posts and build a library of content to use. Use Excel tabs to separate topics.

Link to Excel File


http://nofussaccounting.files.wordpress.com/2011/01/sample-sm-posts.xlsx

Scheduling PostsUsing Hootsuite Twitter Management


Bulk Uploading PostsIn Hootsuite this is only available if you subscribe to the Hootsuite Pro ($5.99 per month)


Bulk Uploading Posts


Advanced Twitter Search

http://twitter.com/#!/search-advanced







Twitter removed the rss feed link that was once a part of there advanced twitter search screen.

You can get rss feeds for non-location based twitter searches by using

www.topsy.com

Location based search in more complex using Geocodes etc. –

Email me and I will send you a link to the directions on how to

accomplish this and then add it to your igoogle dash board.


http://www.topsy.com/

SummaryCheck out IGOOGLE – Create your own Dash Board with your favorite blogs.

Search for content that you feel is of value to your followers.

Use Advance Twitter Searches to zone in to a specific topic, wording (and even location).

Catalog your posts by topic to build a library and make your time creating content/posts of value less taxing on your time.


This power point is available online at slideshare.net

Or you can download it from my website

www.nofussaccounting.com

Under my Resources Tab: Social Media Resources

The excel spreadsheet is available for download there also

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FACEBOOK: www.facebook.com/nofussaccounting


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Education

Social Media: Content Matters