Destination Matters: Our Social Media & Community JourneyAllison Dew, Executive Director, Social Media, Analytics, Community & Customer Research

2nd Annual SMaC Talk Unconference, July 26, 2011

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Early Explorers:

You have taken us to new places

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Customer Centricity:

It’s What Dell is and always has been about

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Adding Purpose and Focus to Discovery: Growth and Success, Broad Adoption and Integration

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Building a new landscape:

Impacting how we work and deliver value for customers and Dell

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Destination Matters

Achieving More on every front

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Governance

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EmpoweringDell Team Members

Certified: 2357

Unique Team Members Trained: 5254

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Listening to Be A Better Business

Across all Businesses and Functions

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ROI?

Business Value across the full customer lifecycle

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Stronger Platforms for our Voyages:

Ideastorm and Telligent

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A Powerful Ecosystem: from the core across communities and outwards

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Celebrating Settlement:

New Destinations

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Explorers Discover

Settlers Build Communities that are lasting Destinations

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Destinations that Matter:

People

Dreaming & Committed to New Risks & Opportunities

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Destinations that are real:

The Journey across a plotted course; building what matters

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The Train is on the Tracks

The value of stronger customers connections and destinations

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Destination Raising:

Today, tomorrow, next week to strengthen all of us

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Community Celebrations:

settled integrated and strong together

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The Train has Left the Station

Embed & Integrate Social Media

Be a better business,

Do more for customers

Thank You

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Notes/ CreditsSlide 1: http://flickrsaarc.blogspot.com/2008/07/walking-for-destination.htm

Slide 2: http://www.history-map.com/picture/003/America-North-Early-Map.htm

Louise Arner Boyd (1887-1972), http://www.americanpolar.org/louise-arner-boyd/

Sally Kristen Ride: http://www.aarp.org/politics-society/history/info-06-2010/where_are_they_now_sally_ride_.htm

Amelia Earhart: http://pinkshoeclub.blogspot.com/p/pink-shoe-club-roll-of-honour.html

Fredrick Cook: http://theadventureblog.blogspot.com/2008/04/frederick-cook-100-years-later.html

Christopher Columbus: http://www.columbusnavigation.com/

Sir Francis Drake: http://www.gwit.org/students/fremont/assign/explorers/drake.htm

Matthew Hensen: http://blackhistorymonth.blackamericaweb.com/index.php?option=com_content&view=article&id=482:matthew-henson&catid=112:general&Itemid=292

Slide 3: http://www.littlebeeps.com, Slide 4: http://www.paulmcgeheeart.com/pages/OldNewYorkHarbor.htm

Slide 5: : http://www.documentingreality.com/forum/f181/lunchtime-atop-skyscraper-photograph-september-1932-a-9921/,

Slide 6: http://www.citytaxy.com/wp-content/uploads/chrysler-building-photos-3.jpg,

Slide 7: http://www.christianlawjournal.com/featured-articles/happy-constitution-day-222-years-ago-today-our-constitution-was-born/,

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Notes/Credits Slide 8: http://old-photos.blogspot.com/2008/08/one-room-school.html,

Slide 9: http://www.archives.gov/exhibits/picturing_the_century/port_ackerman/port_ackerman_img36.html

Slide 10: http://images.google.com/hosted/life/l?q=general+store+source:life&prev=/images%3Fq%3Dgeneral%2Bstore%2Bsource:life%26hl%3Den%26biw%3D1920%26bih%3D1038%26tbm%3Disch&imgurl=cce069aedb137f0c

Slide 11: http://www.liverpoolmuseums.org.uk/conservation/exhibitions/metropolis/construction/mauretania2_launch.aspx Slide12: http://old-photos.blogspot.com/2011/02/loading-riverboats.htm,

Slide 13: http://2.bp.blogspot.com/__dCNSUbnD38/Sw2FDiYQKtI/AAAAAAAAAJc/zDIR_o_jMNw/s1600/first_thanksgiving_plimoth.jpg

Slide 14: http://www.flickr.com/photos/svostrova/5137494796/sizes/m/in/photostream/,

Slide 15: http://www.nowpublic.com/world/immigrants-arriving-ellis-island

Slide 16: http://www.old-picture.com/old-west/pictures/Surveying-Corps.jpg

Slide 17: http://1.bp.blogspot.com/_473nrD5vEv8/SdNGfctKyjI/AAAAAAAABdk/DAGZdGtGsy8/s1600-h/train-locomotive.jpg

Slide 18: http://christhomasdesign.wordpress.com/2011/04/15/thoughts-on-amish-barn-raising/

Slide 19: http://www.charlottejoansternberg.com/country.html

Slide 20: http://www.flickr.com/photos/m_g_the_fotographr/3079321784/sizes/z/in/photostream/

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