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Why Social Media MattersKitty Porterfield
FEEDING THE BEAST
CHALLENGES Producing enough content. Producing content that’s engaging.
One third of businesses think their content is less effective than it could be.
ENGAGEMENT
TIME
You go to them.
Small interactions.
GreatContent
They come to you.
THEY BRING THEIR FRIENDS!
CONTENT ENGAGEMENT OVER TIME
GREAT CONTENT inspires change.
GREAT CONTENT Creates excitement.
Teaches.
Provides help.
Provides information.
Answers questions.
Builds relationships.
CREATES EXCITEMENT
TEACHES
PROVIDES HELP
PROVIDESINFO
ANSWERSQUESTIONS
BUILDS RELATIONSHIPS
COMMUNICATION PIPELINE
Amount of information is increasing.
Processing power of our brains doesn’t seem to keep up.
Infiltrate with great content!
BE A BIT MORE DARING
IT’S DRIP, DRIP, DRIP
Social media allows you to build relationships one small interaction at a time.
SO, WHAT IS YOUR EXPERIENCE?
PART 2GREAT CONTENT PLAYBOOKLeverage your content with a plan
PLANNING YOUR GREAT CONTENT
Pick the topic: Kindergarten recruitment and registration
Remember the goals: Create excitement. Teach. Provide help. Provide information. Answer questions. Build relationships.
Make a plan.
YOUR COMMUNICATION PLATFORM
PINTEREST SEARCH
TWITTER SEARCH
SEARCH OTHER SCHOOL WEBSITES
SEARCH APPS
ENROLLING IN KINDERGARTEN HANDBOOK
YOUR COMMUNICATION PLATFORM
MANAGE YOUR CONTENT
Bite…. Snack….
Twitter: 10 ways to ace kindergarten in one week. http://goo.gl/UAA4Q
Email: Why is kindergarten teacher, Emmy Miller, famous? See http://goo.gl/UAA4Q
Web: (full story athttp://goo.gl/UAA4Q )
Meal…
GREAT CONTENT TELLS A STORY
Once upon a time, there was a terrific school system that took great care of its children. Every day when the boys and girls went to school , they were safe, happy, and engaged in learning all about the world.
Their teachers were excellent, and they worked very hard with the children’s parents to be sure that all was well.
CREATE A GREAT LANDING PAGE
Message from principal
A day in the life of….
Testimonials
CREATE A GREAT LANDING PAGE
A message to prospective kindergarten parents from the principalA description of a typical day for a
kindergartener, with photos and videosA virtual tour of the space and equipmentFaculty names and picturesGeneral school info: hours, buses, cafeteria,
kiss and rideApplication forms and information
CREATE A GREAT LANDING PAGE
A sign-up sheet for an in-person tour and for email info
A place to post questions and comments
Testimonials from past kindergarten parents
Contact information for the principal A link to school/district web pages
CREATE THE SUPPORTS
Create a Twitter campaign for school page(Hint: Use HootSuite.com to schedule)
Design a Facebook page for kindergartenCreate presentation for pre-schoolsDesign a #10 card for libraries, churches,
preschoolsDesign a opt-in email system for kindergarten
parentsWrite an op-ed or blog for local online paperLinks to other resources
CREATE STUNNING IMAGES
http://recitethis.com
http://www.picmonkey.com/
http://www.haikudeck.com/
http://piktochart.com/
TEN MORE IDEAS
1 Create a Twitter hashtag. #2 Add pictures: twitpic.com.3 Add text to your pictures.4 Create a collage.5 Encourage people to share photos.6 Add video: twitter vine.7 Schedule a Twitter or Facebook chat.8 Invite guest bloggers.9 Frequently update your Facebook cover photo. 10 Share quotes.
MAKE YOUR WEBSITE MOBILE FRIENDLY
Thank you, [email protected]@porterfieldandcarnes.com
