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ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER II
SUBJECT CODE & NAME MB 0044 - PRODUCTION AND OPERATION MANAGEMENT
BK ID B1627
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Criteria Marks Total Marks
1. Write short notes on:
Environmental scanning as a basis for strategic decision making
Tools for implementation of operations
Differentiation strategies as a basis of decision making
Core competencies as a basis of decision making
A Environmental scanning as a basis for strategic decision making
Tools for implementation of operations
Differentiation strategies as a basis of decision making
Core competencies as a basis of decision making
To answer short notes on the topics given above:
i. Outline the main points of the topic
ii. Analyse the topic
iii. Conclude with your opinion
10 (2.5 marks for each topic/short note) Break up of 2.5 marks for each topic/short note 1 1 0.5
10
2 Answer the following questions: a. What is forecasting?
b. What are the benefits of forecasting?
c. What are the cost implications of forecasting?
d. List the different types of forecasting methods.
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A a. Give the definition of forecasting and
what it involves
b. Benefits of forecasting
c. Discuss the cost implications of
forecasting
d. List the forecasting methods based on
the context or focus
2 2 3 3
10
3 Describe the process of value analysis.
A Description of the steps in the process of value analysis
a. Data gathering
b. Analysis and valuation of functions
c. Idea generation and evaluation of
substitutes
d. Implementation and regulation
10 (2.5 marks for each step)
10
4 What do you understand by line balancing? What happens if line balance does not
exist?
A Define line balancing Explain the concept of line balancing with an example List the objectives of line balancing Describe What happens if balance doesnt exist
1 5 2 2
10
5 Explain the steps to set data in logical order so that the business process may be defined. List the ingredients of a business process.
A Explanation of the steps to set data in a logical
order
Listing of the ingredients of a business process
7.5 2.5
10
6 Describe the post implementation review of a project. Explain the tools that may be considered for post implementation review.
A Description of the four parts of the post implementation review of a project Explanation of the four tools that may be considered for post implementation review.
8( 2 marks for each part) 2 (0.5 marks for each tool)
10
*A-Answer Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme
***********
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER II
SUBJECT CODE &
NAME
MB0045
FINANCIAL MANAGEMENT
BK ID B1628
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total
Marks
1 Explain the liquidity decisions and its important elements. Write complete information
on dividend decisions.
Explanation of liquidity decisions with its important elements
Explanation of dividend decisions
5
5
10
2 Explain about the doubling period and present value. Solve the below given problem:
Under the ABC Banks Cash Multiplier Scheme, deposits can be made for periods
ranging from 3 months to 5 years and for every quarter, interest is added to the
principal. The applicable rate of interest is 9% for deposits less than 23 months and
10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2
years?
Explanation of doubling period
Solving the problem
Explanation of present value
2
3
5
10
3 Write short notes on:
a) Operating Leverage
b) Financial leverage
c) Combined leverage
Explanation of operating leverage
Explanation of financial leverage
Explanation of combined leverage
4
4
2
10
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4 Explain the factors affecting Capital Structure. Solve the below given problem:
Given below are two firms, A and B, which are identical in all aspects except the
degree of leverage employed by them. What is the average cost of capital of both
firms?
Details of Firms A and B
Firm A Firm B
Net operating income EBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest on debentures I Nil Rs. 25, 000
Equity earnings E Rs. 1, 00, 000 Rs. 75, 000
Cost of equity Ke 15% 15%
Cost of debentures Kd 10% 10%
Market value of equity S =
E/Ke
Rs. 6, 66, 667 Rs. 5,00, 000
Market value of debt B Nil Rs. 2, 50, 000
Total value of firm V Rs. 6, 66, 667 Rs. 7, 50, 000
Explanation of factors affecting capital structure
Solution for the problem
Interpretation
6
3
1
10
5 Explain all the sources of risk in capital budgeting with examples.
Solve the below given problem:
An investment will have an initial outlay of Rs 100,000. It is expected to generate cash
inflows. Cash inflow for four years.
Year Cash inflow
1 40000
2 50000
3 15000
4 30000
If the risk free rate and the risk premium is 10%,
a) Compute the NPV using the risk free rate
b) Compute NPV using risk-adjusted discount rate
Explanation of risk in capital budgeting with examples
Solution for the problem with interpretation
5
5
10
6 Explain the objectives of Cash Management. Write about the Baumol model with their
assumptions.
Explanation of objectives of cash management 5 10
Explanation of Baumol model with assumptions 5
ASSIGNMENT QUESTION PAPER
DRIVE SPRING 2015
PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER 2
SUBJECT CODE & NAME MB0046- Marketing Management
BK ID B1629
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
A marketing mix can be referred to as a planned mix of the controllable elements of a
products marketing plan, commonly termed as 4Ps: Product, Price, Place and promotion. Considering the increasing role of services in the economy and customer orientation,
additional 3 Ps such as People, Process and physical evidence were added to the marketing
mix. These Ps are very important while generating optimum income for the company since
it will be adjusted until the right combination that serves the needs of the customers. Define
the term marketing mix. Describe the 7ps of marketing mix.
Definition of Marketing mix 2
Explanation of 4ps 4
Additional 3Ps 4 10
2
A brand is a composite set of beliefs and associations in the mind of consumers. In brand
Development, as a part of branding strategy decision, the brand manager can decide to
create new brand elements for the new products, apply some of the existing brand elements
to the new product, or use a combination of existing and new brand elements to the existing
and new products. Define Brand. Explain the advantages of brand and the different
branding strategies used by the companies for their range of products.
Definition of Brand 2
Advantages of Brand 2
Explanation of different branding strategies adopted
by companies
6 10
3
Describe the international market entry strategies in brief.
Joint ventures 2 Strategic alliances 2
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Direct investment 2 Contract manufacturing 2 Franchising 2 10
4
Personal selling focuses in on personal or one to one selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. What is personal selling? Explain the steps
in the personal selling process which helps in successful sales.
Definition of Personal Selling 2
Explanation of steps in the Personal selling process 8 10
5 Describe the stages in Business buying process.
Explanation of Business buying process 10
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