Sma p resentation rev oct 25

Bridget Nichols & Joe Cobbs

A team-based, cross-course innovation meeting the challenges ofprofessional and collegiate sports marketers

Field Application Student Training

Thursday, October 31, 13

THANKS !The Cincinnati Reds invite and

to the ballpark! Bring the to Great American Ballpark

and receive your ticket at half-price!*

sponsored by

*Must purchase one (1) or more ticket (s) at face value for the same game. This special offer is valid for Monday - Thursday home games from May - August only. For more

details and to purchase tickets, visit Reds.com or call the box office.

momsgrandmothers

family

MOM





sponsored by



momsgrandmothers

family

MOM





sponsored by



momsgrandmothers

family

MOMA story of 2 different

classes...

And 2 different professors...

And 2 different semesters.





sponsored by



momsgrandmothers

family

MOMA story of 2 different

classes...

And 2 different professors...

And 2 different semesters.

One Innovation.


THEIR PROBLEM


Fall

Spring

OUR PROBLEM


Fall

Spring

OUR PROBLEM


Fall

Spring

OUR PROBLEM

BridgetJoeThursday, October 31, 13

SOLUTION


SOLUTION

BridgetSp. Promotions

JoeSports Mkt.


SOLUTION


JoeSports Mkt.

Building


SOLUTION

Consultancy


JoeSports Mkt.

Building


Course 1: Info gathering & Understanding

COLLEGE

Sports Marketing Findings



COLLEGE


moms and grandmothers



COLLEGE



family





sponsored by



momsgrandmothers

family

MOM


Course 2:


Course 2: Each one Teach one & Solutions

COLLEGE




COLLEGE





COLLEGE



family


THANKS MOM!The Cincinnati Reds invite moms and

grandmothers to the ballpark! Bring the family to Great American Ballpark and

receive your ticket at half-price!*

sponsored by




COLLEGE

Sports Promotions Findings

Course 2: Present findings related to course 1 & 2


End Results


Student Feedback

How much do you think you have learned in this course?

4.00$

4.10$

4.20$

4.30$

4.40$

4.50$

4.60$

4.70$

Spr$'10$ Fall$'10$ Spr$'11$ Fall$'11$ Spr$'12$ Fall$'12$ Sp$'13$

Sports'marke,ng'

SPB305$

3.7$3.8$3.9$4$

4.1$4.2$4.3$4.4$4.5$4.6$4.7$

Fall$'10$ Spr$'11$ Fall$'11$ Fall$'12$ Sp$'13$

Sports'promo)ons'

SPB$308$


2.5$

3.0$

3.5$

4.0$

4.5$

5.0$

Spr$'10$ Fall$'10$ Spr$'11$ Fall$'11$ Spr$'12$ Fall$'12$ Sp$'13$

SPB$305$

SPB$305$

Student Feedback

How challenging was this course?

2.5$

3$

3.5$

4$

4.5$

5$

Fall$'10$ Spr$'11$ Fall$'11$ Fall$'12$ Sp$'13$

Sports'promo)ons'

SPB$308$


Student Feedback

“We addressed issues in the sports business industry, including with the Cincinnati Reds organization and the NKU Athletic Department. It was refreshing to take a course that simulated real life experience, as I felt like what we were doing were things that people in the industry actually do on a daily basis.”

-- Sports Business Student


Client Feedback

"In my promotions role with the Cincinnati Reds, working with NKU students across different classes really helped us to gain creative insights based on survey evidence. By creating a progression of applied projects based on the Reds' business challenges, we were able to better engage the students and get results that were more feasible for implementation."

--Kathryn Braun, 11 year promotions manager, Cincinnati Reds


Implementation & Challenges

Coordinate: Outline project across courses with specified goals per

course. Synch syllabi, schedules, and client visits.







Explain: Rationale behind the project duration and the relationship/differences

between the two.






between the two.



Transparency: Outcomes and deliverables are shared.




between the two.

Demonstrate: Show how the project has been successfully completed in the past (Benchmarks!).







between the two.

Demonstrate: Show how the project has been successfully completed in the past (Benchmarks!).




Flexibility: Course 1 does not need to be taken for students to succeed in Course 2! Courses CAN be taken

simultaneously!Thursday, October 31, 13


Thank you!Questions?


Education

Sma p resentation rev oct 25