Shemford schools pvt. ltd. - company profile

Shemford Schools Pvt. Ltd.September 2011

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Contents

Executive Summary

Factsheet

Offices & Centres

Business Model

Key People

SWOT Analysis

Expansion Plans

Financial Profile

Industry Analysis

Competitive Landscape

Competitive Benchmarking

Recent News

Appendix

Shemford Schools Pvt. Ltd.

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Executive Summary

Company Description

• Shemford Schools Pvt. Ltd. operates a chain of schools across India

• The school runs a successful chain of over A branches (including pre‐schools) in India

• It provides schooling from G to H

Business Model • It primarily functions under two broad categories, category 1 and category 2

SWOT Analysis

• Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern

• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse affect on the strategic initiatives and growth prospects of the organization

Financial Profile

• Shemford Schools Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20‐‐. It earned a net profit of INR B mn in FY 20‐‐

• The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for FY 20‐‐ and 20‐‐, giving an insight into the company's financial performance

Industry Analysis

• Indian education industry is currently estimated to be valued at INR A bn and is broadly divided into education systems namely, P and Q

• Formal education system includes segments such as G and H, whereas the informal education system includes key segments such as R, S and T

• The K‐12 segment alone accounts for x per cent of the overall Indian education industry and is expected to grow at a CAGR of y per cent to reach INR Z mn by 20‐‐

• The government’s contribution towards public spending on education is c per cent of the GDP

Competitive Landscape

• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2

• Competition in the K‐12 industry is increasing steadily with many private chains opening their schools in different regions of the country

SAMPLE

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SAMPLE

Factsheet (1/2)Basic Information

• Shemford schools are set up by the management of A

• Shemford Schools Pvt. Ltd. (Shemford) operates a chain of K‐12 schools across all states of the country

• The company is affiliated to X and Y Board and has over Z branches (including pre‐schools) across India

• It provides schooling from G to H

• It also provides R to students from std. D who have acquired x per cent and above marks with y per cent attendance

• Shemford provides certain unique facilities to the students of Jand K

‐‐

‐‐

• It also offers special programmes such as P, Q, R and S

• Its special section named V where teachers are given a platform to express difficulties while teaching

• Shemford has programmes such as S and T which provide B

Brief Description

Industry ‐‐

Corporate Address ‐‐

Tel No. ‐‐

Fax No. ‐‐

Website ‐‐

Year Founded ‐‐

Year of Incorporation ‐‐

Ownership ‐‐

Revenue ‐‐

Fiscal Year End ‐‐

Auditor ‐‐

Competitors ‐‐

Brief History • 20‐‐:

Source:

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SAMPLE

Offices & Centres – India

HQ Office

Shemford Schools

Note: The mappings also exhibit major cities with multiple centres

The map may not exhibit all centresSource:

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SAMPLE

Offices & Centres – Global

Shemford School

Source:

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SAMPLE

Business Model (1/2)

Shemford X Facts

Some of the key benefits offered by Shemford to its franchisees include:

• Benefit 1

• Benefit 2

• Benefit 3

• Benefit 4

• Benefit 5

• Benefit 6

• Benefit 7

Shemford Schools Pvt. Ltd.

Format 1 Format 2

Shemford Y Facts

Shemford has certain requirements before setting up its franchisee. It has categorized its requirements into two divisions, X and Y. Requirements for X are:

Requirement 1

Requirement 2

Requirement 3

Requirement 4

Requirement 5

Requirement 6

•Requirements for ‘Residential Schools’ are:

• Requirement 1:

Source:

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SAMPLE

Key People (1/2)Chairman

Dr. XChairmanAge : ‐‐Since: ‐‐‐‐

Current Position: • ‐‐

Professional History: • ‐‐

Qualification: • ‐‐

Others: • ‐‐

Mr. YManaging DirectorAge : ‐‐Since: ‐‐‐‐

Current Position: • ‐‐

Professional History: • ‐‐

Qualification: • ‐‐

Others: • ‐‐

Managing Director

75%

Name No. of Shares held

‐‐ ‐‐

‐‐ ‐‐

‐‐ ‐‐

Note: Share Holding Pattern is as per AGM dated 17th Aug 2010

Shareholders of the Company

Source:

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SAMPLE

SWOT Analysis

• Strength 1:

• Strength 2:

• Strength 3:

•Weakness 1:

•Weakness 2:

• Opportunity 1:

• Opportunity 2:

• Threat 1:

• Threat 2:

Strengths Weaknesses

Opportunities Threats

Source:

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SAMPLE

Ratio AnalysisKey Ratios Key Ratio Analysis

100%

Improved Decline

Particulars y‐o‐y change (2010‐09)

2010 2009

Profitability Ratios

Operating Margin ‐ ‐ ‐

Net Margin ‐ ‐ ‐

Profit Before Tax Margin ‐ ‐ ‐

Return on Equity ‐ ‐ ‐

Return on Capital Employed ‐ ‐ ‐

Return on Working Capital ‐ ‐ ‐

Return on Assets ‐ ‐ ‐

Return on Fixed Assets ‐ ‐ ‐

Cost Ratios ‐ ‐ ‐

Operating costs (% of Sales) ‐ ‐ ‐

Administration costs (% of Sales) ‐ ‐ ‐

Liquidity Ratios ‐ ‐ ‐

Current Ratio ‐ ‐ ‐

Cash Ratio ‐ ‐ ‐

Leverage Ratios ‐ ‐ ‐

Debt to Equity Ratio ‐ ‐ ‐

Debt to Capital Ratio ‐ ‐ ‐

Interest Coverage Ratio ‐ ‐ ‐

Efficiency Ratios ‐ ‐ ‐

Fixed Asset Turnover ‐ ‐ ‐

Asset Turnover ‐ ‐ ‐

Current Asset Turnover ‐ ‐ ‐

Working Capital Turnover ‐ ‐ ‐

Capital Employed Turnover ‐ ‐ ‐

Note:Source:

• Analysis Point 1






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SAMPLE

Industry AnalysisK‐12 Market – Overview Size & Growth

Source:

Market Segmentation – No. of Schools

• The K12 Market in India is expected to grow at a CAGR of a per

cent reaching INR Y bn by 20‐‐

• It accounts for approximately z per cent of the overall education

market in India

• Among the total students enrolled in this space, c% of students

access private K12 institutions while d % of the revenues are

generated by private unaided schools

• The market is regulated by the Ministry of Human Resource

Development with institutions required to operate as not‐for‐

profit institutes set up under a Trust/ Society

• Government has taken various initiatives towards developing

the market which includes:

• Initiative 1

• Initiative 2

• Some of the major drivers identified in the market include:

• Driver 1

• Driver 2

• Driver 3

• Driver 4

0

500

1,000

1,500

2,000

INR mn

a %

2012e

Y

2008

X

Private

g%

Public

h %

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SAMPLE

Competitive Landscape (2/2)Competitive Scenario

Company Name Billabong Edify Pearson Shemford Shemrock

Number of Centres

Study Centres ‐ ‐ ‐ ‐ ‐

Financial Information (INR mn – FY 2010)

Total Revenue ‐ ‐ ‐ ‐ ‐

Net Profit/(loss) ‐ ‐ ‐ ‐ ‐

Geographic Presence (India)

Zone 1 M NA M H H

Zone 2 NA L NA M NA

Zone 3 H M L L NA

Zone 4 L H H M NA

Major Market Segmentation (courses/subjects)

Courses Offered:

Kindergarten

Junior

Secondary

Higher Secondary

Offered Not OfferedH: High; L: Low; M: Medium

Source:

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Gagan UppalPhone: +91 22 4098 7530E‐Mail: [email protected]

Jitendra PunjabiPhone: +91 33 4064 6215E‐Mail: [email protected]