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Shemrock Schools Pvt. Ltd.September 2011
2
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
SWOT Analysis
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
Contents
Shemrock Schools Pvt. Ltd.
3
Executive Summary
Company Description
• Shemrock Schools Pvt. Ltd. ( Shemrock) was established in 19‐‐ at City 1
• It is currently headquartered in City 2
• Shemrock is a co‐educational institute which is affiliated to Board 1 and provides service A
Business Model • It primarily functions under two broad categories, self‐owned centres and franchised centres
SWOT Analysis
• The company’s Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern
• Shemrock can reap significant benefits owing to Opportunity 1 while threat 1 may have an adverse affect on the strategic initiatives and growth prospects of the organization
Financial Profile
• Shemrock. incurred a net loss of INR X mn in FY 20‐‐ as compared to INR Y mn in FY ‐‐
• The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key financial figures for the 20‐‐ and 20‐‐ along with an analysis of its key ratios that informs about the financial health and capacity to run its operations
Industry Analysis
• Indian education industry is currently estimated to be valued at INR A bn and is broadly divided into Segments B, C, D and E
• Formal education system includes segments such as Segment J. K etc, whereas the informal education system includes key segments such as M, N and O
• The K‐12 segment alone accounts for y per cent of the overall Indian education industry and is expected to grow at a CAGR of z per cent to reach INR Q mn by 20‐‐
• The government’s contribution towards public spending on education is ~c per cent of the GDP
Competitive Landscape
• Key competitors for the company can be enlisted as: Competitor 1 and competitor 2• Competition in the K‐12 industry is increasing steadily with many private chains opening their schools in different regions of the country
SAMPLE
4
SAMPLE
FactsheetBasic Information
• Shemrock Schools Pvt. Ltd. ( Shemrock) established its first school in 19‐‐ at City 1
• It operates as a unit of Society 1, a non‐profitable organization registered in Delhi and has established around X centres in India
• It is currently headquartered in City 2 which has a campus area of Y sq.ft. and also includes a playground
• Its a co‐educational institute, affiliated to Board 1 and provides Service A
• It also pays heed to the need of extra‐curricular activities such as Activity 1, 2, 3 etc
• The institute follows an interactive teaching methodology conforming to the norms of Board 1 and Council 1 which includes• Method 1• Method 2• Method 3• Method 4• Method 5
• In collaboration with professionals of Centre 1, it provides psychological support services (counseling and consultation) to students, families, faculty, and staff
• Shemrock realizes the need of parents contribution for a child’s growth and thus provides Facility 1 and 2
Brief Description
Industry
Corporate Address
Tel No.
Fax No.
Website
Year Founded
Year of Incorporation
Ownership
Revenue
Fiscal Year End
Auditor
Competitors
Source:
19‐‐: Shemrock Schools was started by Mr X in City 1
Brief History
5
Offices & Centres – India
HQ Office
Shemrock Centres
Source:Note: The mappings exhibit major cities with multiple centres
This may not include all centres of the company
Region /State
Centres
State 1 ‐ ‐
State 2 ‐ ‐
State 3 ‐ ‐
State 4 ‐ ‐
SAMPLE
6
SAMPLE Business Model
Shemrock Schools Pvt. Ltd.
Shemrock Pre SchoolFranchisee Pre‐Requisites
•Requirement 1
•Requirement 2
•Requirement 3
•Requirement 4
Source:
Self Owned Centers Franchised Centres
• Requirement 1
• Requirement 2
Shemrock Senior SecondaryFranchisee Pre‐ Requisites
Shemrock Franchise Support
The Franchise extends varioussupport services such as:
• Support 1
• Support 2
• Support 3
• Support 4
• Support 5
• Support 6
7
Key People
Source:
Name DesignationYear of Joining No. of Shares held
Person A ‐ ‐ ‐
Person B ‐ ‐ ‐
Person C ‐ ‐ ‐
Person D ‐ ‐ ‐
Total ‐
Total Paid‐up Capital INR Y
Number of Shareholders ‐
Ownership Structure
100%
Section 1
Share Holding Pattern
Note: Share Holding Pattern is as per AGM dated 28th Sep 2010
SAMPLE
8
SAMPLE
SWOT Analysis
• Strength 1:
• Strength 2 :
• Strength 3:
• Weakness 1:
• Weakness 2:
• Weakness 3:
• Opportunity 1:
• Opportunity 2 :
• Threat 1:
• Threat 2:
• Threat 3:
Strengths Weaknesses
Opportunities Threats
Source:
9
SAMPLE
Ratio AnalysisKey Ratios
Source: Note: y‐o‐y change in Profitability and Cost Ratios is represented in basis points
Key Ratio Analysis
Improved Decline
•Analysis Point 1
•Analysis Point 2
•Analysis Point 3
•Analysis Point 4
Particulars y‐o‐y change (2010‐09)
2010 2009
Profitability Ratios
Return on Equity ‐ ‐ ‐
Return on Capital Employed ‐ ‐ ‐
Return on Working Capital ‐ ‐ ‐
Return on Assets ‐ ‐ ‐
Liquidity Ratios ‐ ‐ ‐
Current Ratio ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐
10
SAMPLE
Industry AnalysisK‐12 Market – Overview Size & Growth
Source:
Market Segmentation – No. of Schools
• The K12 Market in India is expected to grow at a CAGR of a per
cent reaching INR Y bn by 20‐‐
• It accounts for approximately z per cent of the overall education
market in India
• Among the total students enrolled in this space, c% of students
access private K12 institutions while d % of the revenues are
generated by private unaided schools
• The market is regulated by the Ministry of Human Resource
Development with institutions required to operate as not‐for‐
profit institutes set up under a Trust/ Society
• Government has taken various initiatives towards developing
the market which includes:
• Initiative 1
• Initiative 2
• Some of the major drivers identified in the market include:
• Driver 1
• Driver 2
• Driver 3
• Driver 4
0
500
1,000
1,500
2,000
INR mn
a %
20‐‐e
Y
20‐‐
X
Private
g%
Public
h %
11
SAMPLE
Competitive Landscape (2/2)Competitive Scenario
Company Name Billabong Edify Pearson Shemford Shemrock
Number of Centres
Study Centres ‐ ‐ ‐ ‐ ‐
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐ ‐ ‐
Net Profit/(loss) ‐ ‐ ‐ ‐ ‐
Geographic Presence (India)
Zone 1 M NA M H H
Zone 2 NA L NA M NA
Zone 3 H M L L NA
Zone 4 L H H M NA
Major Market Segmentation (courses/subjects)
Courses Offered:
Course 1
Course 2
Course 3
Course 4
Offered Not OfferedH: High; L: Low; M: Medium
Source:
12
Thank you for the attention
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