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S E OT R A I N I N G
I P I X A C A D E M Y
W H A T I S S E O ?
SEO stands for Search
Engine Optimization
Process of improving
the visibility of a
website in organic
results
SEO consist of many
technical and creative
strategies to improve
ranking
www.ipixacademy.com
W H Y S E O ?
Optimization helps to
increase traffic and make
search engine aware about
your site
Improves publicity,
revenue and exposure of
the site through various
marketing tactics
Two major types of SEO
technique are white hat (the
‘good’ kind) and black hat
(‘not so good’ kind)
www.ipixacademy.com
O N S I T EO P T I M I Z A T I O N
Makes website search
engine friendly
Keyword research
Page titles
Meta tags
Google analytics
XML sitemap
Image optimization
SEO friendly URLs
www.ipixacademy.com
O F F S I T EO P T I M I Z A T I O N
Actions performed to
promote website on the
web
Link building
Social media marketing
Blogging and
bookmarking
Forum posting
Directory submissions
Business listing
www.ipixacademy.com
S E OT R A I N I N G
World of seo is complex,
but it is easy to understand
Many seo training in calicut
provide full support to
become a seo expert
Little knowledge and
practice enables to make
big difference
Commitment and
willingness to learn is
essential for seo analyst
www.ipixacademy.com
WWW.IPIXACADEMY.COM
CONTACT US
@IPIXAcademy
@IPIXAcademy
@IPIXAcademy